Pride Hotels Group Elevates Key Leaders Across Strategic Regions
Pride Hotels Group has announced significant advancements in its senior leadership team, appointing key figures to elevated roles across vital regions.
Atul Upadhyay Promoted to Executive Director

Atul Upadhyay has been promoted from Executive Vice President to Executive Director at Pride Hotels Group. This well-earned recognition is a testament to his outstanding leadership, unwavering commitment, and impactful contributions to the organization’s growth.
Satyen Jain, CEO of Pride Hotels Group, remarked, “Atul has been a cornerstone of our leadership journey. His strategic thinking, people-first approach, and deep operational expertise have helped us scale new heights. As Executive Director, I am confident he will continue to play a transformational role in our growth story. This promotion reflects our deep belief in recognizing and empowering leaders who embody the values and vision of Pride Hotels.”
Strategic Regional Leadership Enhancements

With a hospitality career spanning over 30 years, Binay Thakur has played a pivotal role in elevating Pride Hotels’ presence in Eastern India. Previously overseeing operations in Kolkata and Jharkhand, he now takes on an expanded mandate, directing operations and strategic initiatives across the region. In his new role, he will collaborate with the Board and senior executives to shape the Group’s broader vision, drive nationwide projects, and continue fostering operational excellence and innovation.

An industry veteran with over 30 years of experience, Mohammad Shoeb brings a guest-centric approach and operational expertise to his new role. He has significantly contributed to Pride Hotels’ growth in North India and will now lead operations and expansion across key regions including Delhi, Jammu & Kashmir, Uttarakhand, Rajasthan, and surrounding areas.

Known for his analytical approach and strategic mindset, Kushal Ranjan has reshaped the Group’s revenue management systems. His expanded responsibilities include overseeing company-wide revenue optimization, managing digital distribution channels, enhancing OTA relationships, and leveraging market analytics to drive growth.

Koustuv Mukherjee has been entrusted with a wider portfolio, now managing operations across Gujarat, Goa, Andhra Pradesh, and Telangana. Celebrated for his collaborative style and strong rapport with stakeholders, he will concentrate on regional expansion, upcoming property launches, and maintaining brand excellence across these diverse markets.
Atul Upadhyay, now Executive Director, commented: “At Pride Hotels Group, we believe our people are the foundation of our success. The elevation of Binay, Shoeb, Kushal, and Koustuv reflects our unwavering confidence in homegrown talent and our long-term vision of building decentralized leadership. These appointments go beyond role changes—they represent a renewed commitment to agility, accountability, and a culture of empowerment that will define the next chapter of our growth.”
Jayesh Wadher, Talent & Culture, added: “We are deeply invested in building future-ready leaders from within. These elevations reflect our culture of trust, recognition, and a strong commitment to nurturing homegrown talent.”