Oxylife Launches “Skinsurance” Campaign with Karan Johar
Oxylife Salon Professional’s latest campaign, ‘Skinsurance with Oxylife,’ stars Karan Johar in a witty, theatrically styled reveal that reimagines skincare as a prized asset worthy of insurance. With the launch of two new Derma Essence facial kits—Intense Bright and Sensi Care—the brand merges premium salon expertise with bold, contemporary storytelling, tailored for today’s radiance-obsessed audience.
Titled ‘Skinsurance with Oxylife’, the campaign marks the introduction of two advanced skincare treatments under the brand’s Derma Essence line: Intense Bright and Sensi Care. Taking center stage is celebrated filmmaker and pop culture icon Karan Johar, who brings his characteristic charm and drama to this refreshing take on skincare communication.
At the heart of the campaign is a dramatic confession style video where Karan Johar cleverly plays with public curiosity. Addressing rumors with his signature wit he delivers the twist “It’s not just any insurance. It’s Skinsurance your radiance insured by Oxylife.” The narrative positions Oxylife as more than just a skincare solution. It becomes a premium ritual that protects enhances and celebrates skin as a valuable asset.
Sharing his experience Karan Johar said “When I heard the word Skinsurance I thought now that’s my kind of insurance. Radiance is an asset and it deserves full coverage. I had a fabulous time lending my face and my drama to a campaign that fuses skincare with storytelling and a whole lot of radiance.”
According to Abhishek Jugran Executive Vice President Marketing at Dabur India Ltd this campaign marks a strategic move into the premium salon skincare space. “With our new Advanced Facial Treatment Kits we are strengthening Oxylife’s presence in the professional skincare category. Karan Johar is the perfect face for this narrative. His cultural relevance style and personality help us create more than just a launch. It’s a conversation starter.”
The campaign was conceived with a digital-first strategy, building intrigue through teaser clips suggesting Johar had insured his face—creating significant buzz before the official reveal.
Jasleen Kohli Digital Lead for Dabur’s Home and Personal Care division explained the campaign’s execution “We focused on digital platforms that resonate with skincare savvy consumers. From Bollywood fan pages to meme culture and influencer engagement every element was crafted to spark attention and drive cultural relevance.”
Available exclusively at salons, the Intense Bright and Sensi Care kits offer dermatologist-inspired treatments formulated with skin-friendly ingredients and backed by science. Designed to meet the evolving demands of modern skincare, these kits provide immediate brightness with enduring results, offering today’s beauty-focused consumers an innovative way to safeguard their glow.
