Viva Voyages teams up with HTG to promote Greece in India

Viva Voyages Private Limited, a New Delhi-based destination marketing company, has entered into a strategic partnership with Greece’s Haritou Travel Group (HTG) to promote Greece as a leading travel destination for Indian outbound travellers. Through this collaboration, Viva Voyages will serve as the official marketing representative of HTG in India, with a focus on enhancing Greece’s appeal for leisure travel, fixed group departures, and personalized holiday experiences.

Vikas Khanduri, Director of Viva Voyages Private Limited, said, “Greece is the next big opportunity for the Indian market to consolidate. The destination offers a seamless blend of vibrant city life, ancient history, iconic monuments, and beach escapes. From the marvels of Athens to the serenity of the islands, Greece is an all-round destination that resonates with Indian travellers.”

Haritou Travel Group, a well-established destination management company in Greece since 1978, has successfully catered to over 200,000 travellers globally. Renowned for its tailor-made FIT services, series group tours, transfers, and accommodation arrangements, HTG maintains direct contracts with more than 12,000 hotels. Their expertly designed island-hopping programs and excursions allow travellers to experience the true essence of Greece.

Paul Haritou, Managing Director of HTG, and Dimitri Haritos, Head of India Operations, are keen to grow the company’s footprint across the Indian subcontinent. Dimitri, who has visited India several times, has developed a strong understanding of Indian culture and the evolving preferences of Indian tourists. This insight enables HTG to create offerings that are well-aligned with Indian expectations. Paul Haritou plans to launch unique itineraries designed to reflect Indian tastes—blending leisure, history, food, and spiritual exploration. Both Paul and Dimitri also aim to engage actively in India’s prominent travel trade shows and networking events to build stronger relationships with Indian travel professionals and to promote Greece as a desirable long-haul destination.

Dimitri Haritos added, “Our goal has always been to offer meaningful experiences with exceptional customer service. With 24/7 support, highly trained local teams, and a deep-rooted passion for Greece, we are confident that Indian travel agents and their clients will find a trusted partner in HTG.”

This partnership also includes the introduction of a dedicated blog: (https://greece.vivavoyages.com), designed to offer ready itineraries and the latest updates to Indian travel agents. As the Indian travel landscape continues to transform in the post-pandemic era, both Viva Voyages and HTG are committed to delivering unforgettable travel experiences in Greece and opening new avenues for travel partners across India.