‘The Big Drop’ Lands at SOCIAL
In a vibrant celebration of its 11-year legacy, SOCIAL — the iconic café-bar brand known for shaping India’s urban hangouts — has launched its most dynamic food chapter yet: The Big Drop. This all-day menu is a curated explosion of bold flavours, creative presentation, and fresh food formats, designed to reflect the evolving tastes of modern India.
A Menu Made for the Moment
‘The Big Drop’ is SOCIAL’s answer to how India eats today — more expressive, experimental, and experience-driven. The new offerings span Breakfast, Snacks & Chaat, BOSS Burgers, Substantials, Desserts, and more. With entirely new categories like Ramen, Thalis, Breakfast Sandwiches, and Dunkables, SOCIAL is delivering a deeply inventive food experience while staying true to its hyperlocal roots.
A Tribute to India’s Social Spaces
Every dish in the new menu draws inspiration from everyday Indian life — the chaotic joy of street chaat stalls, the comforting vibe of college canteens, the nostalgia of train station breakfasts, and the late-night charm of roadside thelas. Whether you’re digging into the Nihari Prashant, Kimchi Momo Ramen, or a playful Tokyo Pinja Meringue Sandwich, you’ll find familiar flavours reimagined with flair and edge.
Sharing his thoughts on the latest food drop, Riyaaz Amlani, Founder & Managing Director of Impresario Entertainment & Hospitality Pvt. Ltd., said, “When we started SOCIAL, the goal wasn’t just to serve food and drinks, it was to build spaces where people feel a sense of belongingness. That idea has shaped everything we have done. Over the years, we have watched how India eats evolve; faster, more fluid, more expressive. With this drop, we are not just following that change, we’re leading it with food that’s bold in flavour, playful in format, and rooted in how people actually eat today. These aren’t just trendy plates, they are thoughtful, hearty, and designed to match every moment: from a solo chai to a shared Matcha, a Toast-E-Galawati to an Avocado Toast, a Nihari Prashant to a Kimchi Momo Ramen, and a Tokyo Pinja Meringue Sandwich when the mood strikes. More than anything, they carry forward the one thing that’s never changed for us: the feeling that you belong here.”
Rooted in Comfort, Reimagined with Creativity
Talking about the new drop, Chef Shamsul Wahid, Group Executive Chef at Impresario Entertainment & Hospitality Pvt. Ltd., said, “The Big Drop gave us a chance to play with flavours that feel familiar but show up in completely new ways. From ramen inspired by regional Indian gravies to the simplest egg sandwiches done right, every dish has been crafted to deliver comfort first with a twist that makes it unmistakably SOCIAL. We’ve taken cues from train station breakfasts, street-side snacks, home kitchens, and global formats to create food that feels rooted yet fresh. It’s food you recognise, but reimagined for today’s mood, appetite, and pace.”
Expect every bite to be a journey — from the humble Toast-E-Galawati to an Instagram-worthy Avocado Toast, from a solo chai to a table full of shared delights. With ‘The Big Drop’, SOCIAL once again proves it knows how to evolve with — and ahead of — its community.
More Than a Menu, It’s a Movement
As SOCIAL continues to expand its footprint across Indian cities, ‘The Big Drop’ is a bold testament to its ethos: familiarity with surprise, comfort with creativity, and food with a feeling of belonging. This launch isn’t just about what’s on the plate — it’s about what SOCIAL stands for: a place where everyone can find something that feels just right.
