A Bold New Chapter: Air India’s Latest Campaign
Air India has introduced a fresh campaign titled ‘There is an Air About India’, celebrating the vibrant, confident, and joyful spirit of the new India. This multi-platform campaign — spanning out-of-home (OOH) displays, print advertisements, and a captivating digital film — pays tribute to a rising India that Air India proudly represents across the globe.
A Creative Powerhouse Collaboration
The digital film, developed in collaboration with the creative agency McCann, features a dynamic rap-style soundtrack composed by the acclaimed music director Sneha Khanwalkar, with vocals by rising rap artist Aarya Jadhao. The video showcases a powerful blend of rhythm-driven storytelling, fluid transitions, and stunning visuals, portraying the heartbeat of India — from energetic urban hubs to remote rural landscapes.
A Rich Tapestry of Indian Culture
Each beat and lyric reflects India’s rich cultural diversity — its vibrant colours, unique cuisines, varied communities, and soaring ambitions. Merging scenes of age-old traditions and spiritual symbolism with modern skylines and global dreams, the film culminates in a memorable refrain: “There is an Air about India” — a spirit that Air India proudly carries to the world.
Leading the Way in India’s Aviation Revolution
Since rejoining the Tata Group in 2022, Air India has embarked on a five-year transformation journey, Vihaan.AI, aimed at becoming a world-class global airline that aligns with the ambitions of a modern India.
India’s aviation industry is booming, with the number of airports doubling over the past decade and more than 350 million air travelers last year. In response, Air India is investing heavily in its future — placing orders for 570 new aircraft, launching a $400 million cabin retrofit program for its older fleet, and contributing to the growth of the aviation ecosystem.
This includes the establishment of South Asia’s largest aviation training academy, a state-of-the-art MRO (maintenance, repair, and overhaul) facility, and a cutting-edge flying school — all aimed at shaping India’s aviation future.
