Agoda debuts AI-powered Vacation Planner in India with Ayushmann Khurrana
Digital travel platform Agoda has launched a limited-period AI-powered Vacation Planner exclusively for Indian travellers, with Bollywood actor Ayushmann Khurrana starring as “Mr. Vacaywala.” The planner is available through AgodaVacationPlanner.com and will remain active until 30 June.
Built using Google’s Gemini and Imagen technologies, the tool generates visually engaging, customised itineraries in seconds—complete with lodging, dining, and activity suggestions. It also includes voice narration and visuals brought to life by an AI-generated avatar of Khurrana, who takes on the role of “Chief Wellness Officer.”
The platform delivers personalised travel experiences by addressing users by name in their custom itinerary videos, offering a new level of interactivity and connection in the trip-planning process.
“Agoda’s use of Al to create personalised recommendations and stunning visuals makes it easier for people to dream, plan, and book their next adventure,” said Khurrana. “It’s amazing to see Al bring such creativity to life, and I’m proud to be part of this innovation.”
This experimental campaign, launched on 2 June, is a result of collaboration between Agoda, Google, creative agency Kulfi Collective, and AI studio TrueFan. Designed to blend technology with entertainment, it aims to revolutionise how Indian consumers plan vacations.
Gaurav Malik, Agoda’s Country Director for India, Sri Lanka, and Nepal, stated, “We’ve redefined the travel planning experience to be both personal and inspiring. Our collaboration with Google and the charm of Vacaywala brings a new, engaging dynamic to holiday preparation.”
To broaden its reach, the initiative also includes AI-driven promotions across YouTube and Meta platforms, targeting a wide range of travel personas through smart ad placements. According to Google Asia Pacific’s Industry Head for Travel, Pulkit Lambah, the project is a step toward reimagining travel as “instantly personalised and vividly inspiring.”
