Badshah Strengthens Shelter 6’s Presence in India’s Premium Clean Vodka Segment

Indian rapper and entrepreneur Badshah continues to make a strong statement in the premium spirits space with Shelter 6, a vodka brand that is steadily redefining the meaning of clean drinking. Positioned in the premium vodka segment, Shelter 6 stands out with its gluten-free and sugar-free formulation, addressing a growing consumer shift towards transparency, purity, and mindful consumption.

As awareness around ingredients and production methods rises, Shelter 6 reinforces its commitment to uncompromising quality in a category where conscious choices increasingly influence purchasing decisions.

Clean Formulation That Redefines Premium Vodka

Shelter 6 distinguishes itself in a crowded vodka market by challenging long-held assumptions around alcohol and calories. Contrary to popular belief that tequila is lighter than vodka, Shelter 6 proves otherwise. Distilled six times in Russia, the vodka contains fewer calories than tequila, while delivering exceptional clarity and a remarkably smooth finish.

The six-step distillation process ensures a cleaner, lighter profile that places Shelter 6 in a league of its own. Designed to be enjoyed neat, the vodka lives up to its promise of being as smooth as water, appealing to discerning consumers who value both taste and refinement.

A Vision Anchored in Purity and Purpose

Mokksh Sani, Founder of Living Liquidz, Mansionz and Co-founder of Cartel Bros, shared: “In the vodka category, many brands talk about purity, but very few commit to clean formulation in a meaningful way. With Shelter 6, our focus was clear from the start. It had to be genuinely gluten-free and sugar-free, without compromising on taste or character. Combined with six-time distillation, it represents a new direction for premium vodka in India. One where what you do not add is just as important as what you do.”

More Than a Vodka: A Statement of Belonging

Shelter 6 is positioned as more than just a spirit it represents a space of belonging, creativity, and shared energy. The name itself symbolises a shelter where individuality is celebrated and everyone is welcome.

This philosophy is reflected in the vodka’s sleek, minimalist bottle design, featuring bold metallic tones and sharp detailing. Crafted to stand out even in low-light settings, the packaging makes a striking statement on shelves and at social gatherings alike.

Crafted by the Innovators Behind Award-Winning Whiskies

Shelter 6 is produced by Cartel Bros, the creators behind acclaimed whisky labels such as The Glenwalk and The GlenJourneys. Known for shaping modern drinking culture and pushing category boundaries, the group brings the same craftsmanship and confidence to the vodka segment with Shelter 6.

Badshah on Building a Truly Clean Vodka

Reflecting on his role as co-founder, Badshah emphasised the importance of transparency and trust in premium spirits. “For me, what matters is knowing exactly what goes into the bottle. A lot of vodkas look premium, but you never really know what you are consuming. I wanted Shelter 6 to be clean in every sense gluten-free, sugar-free, and distilled six times to achieve that smoothness. It is about clarity, confidence, and doing things properly, without shortcuts,” he shared.

With its focus on purity, thoughtful design, and a clean formulation, Shelter 6 continues to strengthen its presence in India’s evolving premium vodka landscape setting a new benchmark for conscious, modern drinking.