Blenders Pride unveils Zenith Black Edition

Blenders Pride has announced the launch of the Blenders Pride Zenith Black Edition, a striking limited-edition release that brings together the brand’s iconic whisky blend with a bold new black aesthetic. Crafted for discerning whisky enthusiasts, the Zenith Black Edition represents a refined evolution of the brand’s legacy where luxury, rarity, and aspiration converge.

A Design Language Rooted in Luxury and Distinction

Encased in a dramatic all-black design, the Zenith Black Edition is positioned as a symbol of elevated luxury and exclusivity. The design reflects sophistication, strength, and refinement, making it a standout expression within the Blenders Pride portfolio.

Created for what the brand describes as “the One in a Million,” this edition is limited to just one million bottles, reinforcing its collectable appeal and sense of rarity. The limited release underscores Blenders Pride’s focus on offering distinctive experiences to a select audience of whisky connoisseurs.

Black as an Attitude, Not Just a Colour

In the luxury universe, black transcends colour it represents an attitude, a mindset, and a statement of confidence and power. Long associated with Blenders Pride’s premium positioning, black now takes centre stage in an innovative design expression that redefines the codes of modern whisky aesthetics.

The Zenith Black Edition is not simply a packaging update. It is a bold articulation of personal style, crafted for individuals who do not follow trends, but instead set them. Through this release, Blenders Pride elevates black from a design choice to a symbol of aspiration and individuality.

A Refined Evolution of the Blenders Pride Legacy

Sharing her perspective on the launch, Debashree Dasgupta, CMO, Pernod Ricard India, said:
“Blenders Pride continues to redefine the benchmarks of premium whisky in India. The launch of the Zenith Black Edition marks the brand’s most refined expression yet an evolution that translates its enduring legacy into a bold new design language. This year, Blenders Pride brings its core values to life through an aesthetic that celebrates aspiration, distinction, and craftsmanship. Limited to one million bottles, the Zenith Black Edition is created for individuals who don’t merely admire excellence, they embody it.”

Her statement reinforces the brand’s ongoing commitment to craftsmanship, aspiration, and premiumisation within India’s evolving whisky market.

A Statement of Aspiration and Craftsmanship

With the Zenith Black Edition, Blenders Pride continues its journey of pushing boundaries in the premium whisky segment. The limited-edition expression blends iconic taste with a powerful visual identity, offering consumers a product that reflects both refined craftsmanship and bold self-expression.