Burger Singh’s Big Singh Feast Breaks Records in Bangalore with 3,300+ Meals Served

In what is being hailed as one of India’s most impactful brand activations, Burger Singh, the country’s largest homegrown burger chain, delivered a record-setting citywide campaign. The Big Singh Feast to celebrate its Bangalore launch and rapid expansion. The initiative generated massive citywide participation with 3,300+ free meals served in a single day across Sarjapur, HSR Layout and BTM Layout, driven by 15,000+ sign-ups and extraordinary footfall that marketers compared to major movie premieres and high-profile tech drops.

A Citywide Phenomenon: Non-Stop Queues Across Three Locations

From 12 pm to 10 pm, all three outlets witnessed continuous queues, with excited customers lining up well before opening hours. Families, students and local communities turned the giveaway into a full-blown cultural moment showcasing the rising influence and appeal of homegrown brands in India’s metro markets.

A Digital + On-Ground Strategy That Delivered Exceptional Reach

A key force behind this overwhelming response was the sharply orchestrated Big Singh Feast campaign, which blended digital and offline engagement to create massive hype across Bangalore.

Digital Highlights

• Targeted hyperlocal communication
• Countdown-driven content
• WhatsApp amplification
• Viral AI-generated reels that boosted shareability and registrations

Offline Activation

• Neighbourhood visibility across Sarjapur, HSR and BTM
• In-store communication and standees
• Strong local engagement and community mobilisation

This integrated strategy created an effective marketing funnel that delivered exceptional reach, recall, and registration numbers, making the campaign one of the strongest in the Indian QSR space.

The Feast That Won Over Bangalore

The giveaway featured two of Burger Singh’s most-loved meals Big Crispy Chicken Meal and Udta Punjab 2.0 Meal served with Dilli 6 Fries and the signature Gulabo drink. These offerings further strengthened the brand’s distinct desi flavour identity, especially in a city filled with international fast-food brands.

Guests praised:

• The boldness of the desi flavours
• The juiciness of the burgers
• The uniquely seasoned fries
• The refreshing masala-infused Gulabo drink

For many first-time visitors, the flavours stood out as richer, more robust and unmistakably Indian compared to international QSR options.

Leadership Speaks: A Historic Moment for Burger Singh

Ayush Kumar, Senior Vice President – Operations and Supply Chain at Burger Singh, expressed gratitude for the overwhelming love: “Bangalore gave us a historic moment. We often see queues like this for big movie premieres or major tech launches, but witnessing thousands line up for our desi burgers was truly special. The love, trust and enthusiasm Bangalore has shown inspires us to keep building in this market.”

Bangalore Becomes One of the Brand’s Strongest Growth Markets

Since its launch in Bangalore, Burger Singh has seen strong footfall, repeat visits, and organic word of mouth. The Big Singh Feast has added further momentum, positioning Bangalore as one of the brand’s most promising markets for long-term growth and expansion.