Camikara Named First Indian Rum to Win ‘Rum Brand of the Year’ at the 2025 Spirits Business Awards

Camikara has achieved a groundbreaking milestone by becoming the first-ever Indian rum to win the prestigious ‘Rum Brand of the Year’ at The Spirits Business Awards 2025 held in London. This global recognition places the Indian rum ahead of legendary brands from traditional rum-strong regions such as the Caribbean and Latin America.

The win marks a defining moment not only for Camikara but for India’s emerging premium rum category, which is rapidly earning worldwide respect.

India’s Ancient Connection with Cane Spirits

India’s relationship with cane-based spirits dates back thousands of years. Long before whisky became the dominant choice during and after the colonial era, India was naturally a rum-drinking nation thanks to its abundant sugarcane cultivation from Kashmir to Kanyakumari.

Historical references to sidhu in the Rigveda highlight India’s early mastery of fermenting sugarcane. While colonial influence temporarily shifted consumer preference, the country’s deep-rooted connection with cane spirits quietly endured through the centuries.

A New Chapter for Indian Rum

The last decade has seen a transformation in India’s rum landscape. What was once regarded as a mass-market category has evolved into a field of high-quality, terroir-driven spirits crafted with sophistication and innovation.

Modern Indian rums particularly premium pure cane-juice expressions like Camikara—are reclaiming the country’s heritage and presenting a refined, globally competitive identity. By winning an award of such international prestige, Camikara signals the beginning of a dynamic new era for Indian rum.

Industry Leaders Applaud the Milestone

Shalini Sharma, Head of Marketing, Piccadily Agro Industries Limited, praised the significance of the achievement, stating: “By championing pure cane-juice aged rum and allowing India’s terroir to shape its character, Camikara has challenged outdated notions of what Indian rum can achieve. This remarkable international win is more than an accolade it is a defining milestone for India’s rum category and strengthens Camikara’s position as a powerful Indian contender on the world stage. We’ve gone from being overlooked to leading the conversation.”

Her remarks reflect the pride of the Indian spirits community, which sees Camikara’s victory as a turning point that elevates India’s image on the global spirit map.

A Proud Moment for India’s Spirits Industry

Camikara’s global win is not just an award it is a statement. It reinforces India’s long-standing connection with sugarcane, acknowledges the country’s evolving craftsmanship, and highlights its growing influence in the premium rum category.

As Indian rums continue to gain attention for their authenticity, heritage, and distinctive terroir, Camikara stands at the forefront of this renaissance, leading the way for future world-class expressions from India.