Coca-Cola and Google Gemini Reimagine Diwali with AI-Powered Festicons

This Diwali, Coca-Cola India is reimagining the spirit of celebration by blending culture, creativity, and cutting-edge technology. In a first-of-its-kind partnership with Google, the beverage giant has unveiled ‘Festicons Diwali Greetings’, a digital innovation that allows people to create and share personalized festive wishes through the Google Gemini app.

Reimagining Festive Greetings with Google Gemini

As part of this ground breaking initiative, Coca-Cola’s limited-edition Utsav Packs come with a QR code that opens the door to a unique digital experience. By simply scanning the pack, consumers can enter the interactive Google Gemini environment, where they can design their own “Festicon” a personalized digital avatar that celebrates their festive personality.

Using Gemini’s advanced image generation capabilities, users can choose a festive persona that best reflects their vibe, combine it with an iconic Diwali element, and instantly generate a one-of-a-kind digital sticker. These customized creations can then be downloaded and shared with friends and family on social media using the hashtag #MyFesticon spreading the joy of Diwali in a fun, creative, and interactive way.

Bringing AI, Art, and Culture Together

Karthik Subramanian, Senior Director, Marketing, Coca-Cola Category, expressed his excitement about the collaboration, saying, “Coca-Cola has always been at the heart of India’s celebrations, and this Diwali we are delighted to offer people a new, creative way to express themselves. Our collaboration with Google for festicons comes from the simple insight that consumers want more personal and meaningful ways to celebrate. This initiative, powered by Google Gemini, weaves in AI, art and culture, reinforcing Coca-Cola’s belief that when people come together, they create lasting memories.”

The Festicons campaign marks another milestone in Coca-Cola’s growing use of generative AI to elevate consumer engagement. It follows the success of the ‘Diwali Wali Magic’ campaign, launched in collaboration with DALL-E, which allowed users to design personalized festive cards a campaign that struck an emotional chord with households across India.

A New Way to Celebrate Connection and Creativity

With Festicons, Coca-Cola takes this innovation further, offering a real-time, interactive co-creation experience that merges technology with tradition. Each digital greeting reflects the brand’s enduring message of togetherness, connection, and joy, while highlighting the endless creative potential of AI.

At its heart, Festicons symbolizes the union of the timeless warmth of a Diya with the boundless possibilities of artificial intelligence. It’s a testament to Coca-Cola’s ongoing mission to keep celebrations relevant, meaningful, and inclusive proving once again that magic truly happens when tradition meets innovation.

A Festive Future: The Joy of Digital Diwali

Through this campaign, Coca-Cola India continues to champion the fusion of modern technology and traditional celebration. As Diwali becomes increasingly digital in the way people share, express, and connect, Festicons ensures that the warmth of the festival shines even brighter — one personalized wish at a time.