Crazy Cock launches the world’s first Mahura cask-finished Indian single malt
Crazy Cock launches the world’s first Mahura cask–finished Indian single malt
Crazy Cock Indian Single Malt Whisky has unveiled Madhuca: The Heritage Editions, the world’s first single malt whisky finished in Mahura casks, marking a defining moment in contemporary Indian luxury spirits. Crafted at South Seas Distilleries, pioneers behind India’s oldest single malts, this limited collection brings together heritage, innovation and elevated design in a bold expression of Indian craftsmanship.
Madhuca represents an invitation to rediscover India’s whisky legacy through fearless experimentation and ultra-premium sensorial depth, positioning Indian single malts firmly on the global luxury map.
A Century-Old Legacy of Whisky Craftsmanship
With roots tracing back over a century, South Seas Distilleries has spent nearly five decades shaping India’s relationship with single malt whisky. As global connoisseurs increasingly turn to India for authenticity, flavour and cultural depth, Madhuca emerges as the next evolution of this storied journey.
Finished in oak casks seasoned with Mahua spirit, Madhuca offers a flavour profile the world has never experienced before deeply rooted in India yet crafted for the modern, individualistic whisky drinker who values originality over conformity.
Founder-Led Vision Driving Innovation
Abhishek Khandelwal, Founder and Director, Moustache Group of Hotels, said, “Gangtok is one of the most visited destinations in the Northeast with over 1.6 million domestic travellers arriving in 2023. For Moustache, Gangtok offered the right launchpad for this region because it brings culture, community, and adventure into one place. We see a thriving traveller base here and this hostel is built to serve that energy.”
Inspired by the Sacred Mahua Flower
The Mahura cask finish draws inspiration from the Mahua flower, an ancient tree revered in the Vedas and deeply connected to Indian communities for generations. South Seas Distilleries are the first commercial distillers of Mahua flower spirit, harnessing its distinctive and versatile character to create a truly indigenous whisky expression.
The Mahua spirit once rested in the same casks now used to finish Madhuca, imparting a whisky that is soft yet expressive, elevated yet effortless crafted for both refined sipping and contemporary cocktail culture in the world’s most stylish bars.
Three Signature Expressions Rooted in Indian Terroir
Madhuca: The Heritage Editions features three signature expressions, each drawn from meticulously selected oak casks. Together, they reveal different facets of Indian terroir and the creative philosophy that has quietly guided South Seas Distilleries for generations.
All three expressions share a smooth, rounded structure, layered with honeyed florals, subtle spice and a lingering Indian warmth that unfolds elegantly on the palate. Designed not only for seasoned connoisseurs, Madhuca also speaks to a new global audience discovering India as a home of avant-garde spirits.
Redefining Indian Luxury on the Global Stage
With Madhuca, Crazy Cock Indian Single Malt Whisky redefines what Indian luxury spirits can represent where heritage meets bold innovation and tradition evolves into modern expression. As India continues to command attention in the global whisky conversation, Madhuca stands as a confident, world-first statement of craftsmanship, culture and creative ambition.
