Fern Hotels & Resorts Drives Expansion of ‘Series by Marriott’

The Fern Hotels & Resorts has announced an impressive start for its latest venture, Series by Marriott– an exclusive brand collaboration with Marriott International. Within just the first month, the partnership has garnered significant attention from the Indian hospitality sector, with over ten independent hotel owners signing Memorandums of Understanding (MOUs).

In addition to these signings, many hotel owners have shown confidence in the brand’s vision, taking steps to transition their existing properties and join the Series by Marriott portfolio. This swift adoption underscores the industry’s trust in the combined strengths of The Fern’s sustainability-led ethos and Marriott’s globally recognised standards of excellence.

Showcasing Innovation at the Global Design & Development Confluence 2025

The brand’s rapid momentum was also highlighted at The Fern Day, celebrated during the prestigious Global Design & Development Confluence 2025, hosted by Marriott International in association with Hotelier India. A key attraction was the unveiling of the Mock-Up Room, which showcased the Series by Marriott design philosophy.

With its emphasis on eco-conscious materials and sustainable design elements, the model room received high praise from developers, hoteliers, and industry leaders, further validating the brand’s commitment to responsible hospitality.

Insights from Industry Leaders

Rajeev Menon, President, Asia Pacific Excluding China, Marriott International, remarked: President, Asia Pacific Excluding China, Marriott International said- “With most of the Fern Hotels across India set to join Marriott International’s portfolio, it is a powerful testament to the trust in Marriott’s brand strength, distribution network, and world-class standards. This also marks a significant leap for our company’s growth story in India, a nation that is set to be Marriott’s third largest market globally. Series by Marriott’s launch across India will underscore our growth strategy outside getaway cities and further highlight our ability to deliver value to owners and exceptional experiences to guests. Our collaboration with The Fern Hotels & Resorts is off to a fabulous start, and we are excited about the opportunities this will unlock in the years ahead”

Rahul Chaudhary, Managing Director & CEO, CG Corp Global and CG Hospitality Holdings, added: “Our vision is to expand to 500 hotels in the next 5 years and we are already seeing strong momentum towards that goal after our collaboration with Marriott International. This alliance brings together the best of global hospitality, excellence and The Fern’s deep rooted sustainability focus, creating a growth platform that benefits our guests, partners and communities”

Suhail Kannampilly, Managing Director, The Fern Hotels & Resorts, commented: “The response we’ve received for The Fern Hotels & Resorts, Series by Marriott has surpassed all expectations. It is heartening to see such alignment between our commitment to sustainable hospitality and the industry’s growing appetite for innovation, comfort and responsible design. We’re excited to grow this collaboration and expand our footprint across India.”

Looking Ahead

With strong market interest and a growing pipeline of partnerships, The Fern Hotels & Resorts is optimistic about the future of Series by Marriott. As the brand expands its footprint across India, it remains committed to delivering exceptional guest experiences while championing sustainable and responsible hospitality practices.