Hyatt Unveils World of Hyatt Campaign with Karisma Kapoor in India

Hyatt has announced the launch of its new World of Hyatt brand campaign, starring the celebrated Bollywood actor Karisma Kapoor. The initiative highlights Hyatt’s enduring purpose to care for people so they can be their best. The campaign embodies the spirit of World of Hyatt, the brand’s global loyalty program built on the principles that loyalty extends beyond membership, choice matters, and recognition means everything.

Through this collaboration, Hyatt and Karisma Kapoor invite travelers to experience a world where personalized care and emotional connection transform every stay into a meaningful journey.

The World of Hyatt: Loyalty Beyond Rewards

World of Hyatt goes beyond being a traditional loyalty program it’s a community centered around warmth, care, and belonging. The program allows members to earn and redeem points for free nights, room upgrades, and exclusive experiences. As guests advance through membership tiers, they unlock elevated privileges and enjoy enhanced flexibility across Hyatt’s expanding portfolio of global brands.

In a world where travel often feels transactional, Hyatt believes that real luxury lies in thoughtful details and emotional connection. Every interaction from check-in to check-out is designed to make guests feel truly recognized and cared for.

Reflecting the Modern Indian Traveller

This collaboration underscores Hyatt’s vision to resonate with the evolving Indian traveller one who seeks more than just luxury accommodations. Today’s guests value experiences that align with their personal journeys, emotions, and stories. Hyatt’s campaign with Karisma Kapoor reflects this ethos a blend of authenticity, warmth, and purpose.

Karisma Kapoor, known for her timeless grace and relatability, embodies Hyatt’s values perfectly. Her participation brings a fresh, human dimension to the campaign, symbolizing the spirit of belonging that defines World of Hyatt.

Voices from Hyatt and Karisma Kapoor

Kadmbini Mittal, RVP – Commercial, Hyatt India & SWA, expressed, “While all loyalty programs offer guests the opportunity to earn a host of benefits, what truly sets World of Hyatt apart is our purpose of care. While our guests love the benefits we offer like the ability to earn points which can be redeemed for complimentary room nights, suite upgrades, and club lounge access, among other benefits of our loyalty program; what guests keep coming back for is the way we make them feel. Welcoming Karisma Kapoor into the World of Hyatt story allows us to express our purpose of care in a way that’s warm, relatable and inspiring. This collaboration is not just a campaign; it’s an invitation for travellers to belong, to connect and to discover the quiet joy of being more with Hyatt.”

Karisma Kapoor shared her enthusiasm for the collaboration, saying, “I am thrilled to be associated with World of Hyatt, where personalized care meets unforgettable experiences. Taking luxury to another scale. It’s more than just a stay ‘it’s about creating moments that feel like home, wherever you are’. I am excited to celebrate experiences that turn travel into moments that last forever.”

Campaign Rollout and Invitation to Join

The campaign is now live across digital platforms, social media, and offline channels, extending an open invitation to travelers to discover the quiet joy of connection through Hyatt’s world of care.

Travellers can sign up for World of Hyatt membership for free and begin earning rewards from their very first stay.

To explore offers, experiences, and membership benefits, visit hyatt Website