IHG debuts the Kimpton brand in Morocco

IHG Hotels & Resorts has announced the signing of a franchise agreement with Sirayane Hospitality to develop Kimpton Marrakech, a luxury lifestyle hotel scheduled to open in Q4 2026. The signing marks the debut of the Kimpton brand in Morocco and represents a significant step in IHG’s strategic expansion within the country’s rapidly growing luxury hospitality market.

A New Luxury Lifestyle Address in Marrakech

The upcoming 67-key Kimpton Marrakech will be located approximately seven kilometres from Marrakesh–Menara Airport, offering convenient access while maintaining a sense of exclusivity. Positioned just a short drive from the historic Medina and the upscale Hivernage district, the hotel will provide guests with a tranquil retreat away from the city’s bustle.

Surrounded by panoramic views of the snow-capped Atlas Mountains, the property is designed to deliver a private and immersive stay experience, blending serenity with proximity to Marrakech’s cultural and lifestyle attractions.

Signature Kimpton Design and Experiential Hospitality

Kimpton Marrakech will embody the brand’s signature ethos of bold design, imaginative dining and heartfelt hospitality. Known globally for its lifestyle-led approach, Kimpton creates hotels that reflect the spirit of their destination while offering deeply personal guest experiences.

Planned amenities at the hotel include:

• A full-service spa and wellness facilities
• A fitness centre
• Multiple swimming pools
• A lively rooftop restaurant designed as a social and culinary hub

Together, these elements will position Kimpton Marrakech as a destination in itself, catering to travellers seeking contemporary luxury with character and soul.

Strengthening IHG’s Luxury Portfolio in Morocco

The launch of Kimpton Marrakech further reinforces Marrakech’s standing as a premier global luxury destination. Often referred to as the “Red City”, Marrakech attracts a growing volume of international visitors and accounts for approximately 25 per cent of Morocco’s total tourism.

IHG’s expansion aligns with Morocco’s broader tourism ambitions, supported by continued government investment and increasing global demand for high-end lifestyle accommodations.

Leadership Perspectives on the Partnership

Commenting on the signing, Haitham Mattar, Managing Director, IHG Hotels & Resorts – India, Middle East & Africa, said: “Kimpton Marrakech will bring a bold, contemporary, and highly experiential luxury offering to one of the world’s most inspiring cities.”

Mehdi Bennani Smires, CEO of Sirayane Hospitality, added: “Marrakech is a global destination for luxury travel, and we look forward to developing a hotel that represents the avant-garde of luxury lifestyle hospitality in the city.”

A Growing Pipeline Across Morocco

With Kimpton Marrakech, IHG continues to build a strong development pipeline across Morocco, spanning luxury, lifestyle and premium brands. The expansion reflects IHG’s confidence in the country’s tourism potential and its commitment to delivering differentiated hospitality experiences in high-growth destinations.

As Morocco continues to rise on the global travel map, Kimpton Marrakech is poised to become a distinctive new landmark, offering travellers a refined blend of design, culture and modern luxury.