IHG Expands voco Hotels Brand in Mexico with Six New Signings

IHG Hotels & Resorts (IHG) has announced the signing of six new hotels under its premium voco hotels brand in partnership with Alliance Hotels, further accelerating the brand’s footprint in Mexico. This strategic expansion will bring 848 additional rooms across some of the country’s most in-demand destinations, including Cancun, Guadalajara, Ciudad Juarez, San Luis Potosi, Torreon, and Nuevo Laredo.

Set to open in 2027, the hotels will undergo significant renovations to deliver the hallmark voco experience known for vibrant social spaces, welcoming arrivals, and distinctive design. The transformation aims to enhance owner returns while attracting both leisure and business travelers.

A Perfect Fit for Mexico’s Market

Highlighting the importance of this development, Paul Adan, SVP of Development, Mexico, Latin America & the Caribbean, IHG, said: “Mexico is an ideal market for voco hotels, with its mix of leisure and business demand. Signing six new hotels represents a major step in expanding voco’s footprint and offering guests memorable, personality-rich stays backed by IHG’s global systems and loyalty network.”

Adding to this, Alliance Hotels noted: “Transforming our properties into voco hotels enhances our competitiveness and visibility in key markets, combining local expertise with IHG’s trusted global platform.”

Details of the Six New voco Hotels

Each of the newly signed voco hotels will cater to a mix of business and leisure travellers, with strategic locations and unique offerings:

• voco Guadalajara Expo Area – 163 rooms located near Expo Guadalajara, ideal for business travelers.
• voco Cancun – 160 rooms with lagoon views and wellness areas, catering to leisure guests.
• voco Nuevo Laredo – 120 rooms located near the international bridge, offering convenience for cross-border travelers.
• voco Torreon – 124 rooms serving the automotive and agro-industrial sectors.
• voco San Luis Potosi – 135 rooms strategically located near industrial hubs.
• voco Ciudad Juarez – 146 rooms close to the U.S. Consulate and major business corridors.

Growing Global Footprint of voco Hotels

Globally, voco hotels continue to gain strong traction as a conversion-friendly upscale brand. In Mexico alone, the brand now boasts four open hotels and five more in the pipeline. Worldwide, voco has a robust pipeline of 102 properties, highlighting the growing demand for distinctive, upscale stays that combine individuality with IHG’s trusted standards.

Final Word

IHG’s partnership with Alliance Hotels and the addition of six voco properties marks a significant milestone in the growth of upscale hospitality in Mexico. By offering travelers personality-rich experiences backed by a global network, voco hotels are well-positioned to meet the rising demand for flexible, stylish, and meaningful stays in key markets.

Travel Tip: If you’re planning a future trip to Mexico, keep an eye out for the upcoming voco hotels opening in 2027 to enjoy the perfect blend of local charm and global hospitality.