Immersive Abu Dhabi Experience by Tripadvisor Launches in Mumbai

Tripadvisor has partnered with Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), to launch an innovative multi-sensory activation titled “Abu Dhabi Is Calling.” The event will take place at Jio World Plaza, Mumbai, from September 26–28, 2025, offering Indian audiences a chance to explore Abu Dhabi like never before.

A Multi-Sensory Gateway to Abu Dhabi

Over three days, Jio World Plaza will transform into a vibrant experiential hub, blending cutting-edge technology with real-time AI interactions. Powered by authentic Tripadvisor traveller insights, the activation creates an immersive journey through Abu Dhabi’s culture, landscapes, and iconic attractions, giving both Indian and international visitors a taste of the emirate’s charm.

Super Reality Meets Artificial Intelligence

At the heart of the activation are two immersive domes – one 6-meter and one 8-meter.

• The 6-meter dome will feature the ORA Sphere, a pioneering spherical projection system that allows guests to control their travel journey through Abu Dhabi in real time.
• Visitors can touch and navigate 360° cinematic environments, from the Louvre Abu Dhabi to the lush Al Ain Oasis.

What makes it unique? The dome integrates live Tripadvisor reviews, curated travel data, and insider recommendations, ensuring each experience is rooted in authentic traveller insights.

Built on Traveller Data, Designed for Wonder

Titled “A Doorway Into Abu Dhabi”, the activation leverages Tripadvisor’s proprietary traveller data, showcasing:

• Most-loved destinations
• Must-do experiences
• Real traveller reviews

This approach ensures that guests view Abu Dhabi through the eyes of millions of global travellers.

Steve Paganelli, Acting Global Head, Media & Partnerships, Tripadvisor, said: “Tripadvisor’s Wanderlab has fused emotional storytelling, groundbreaking technology, and real traveller data to redefine how destinations are discovered from afar. Following the success of this project in London, Paris, and New York, we’re proud to continue our partnership with Experience Abu Dhabi to bring this visionary project to India.”

Georgios Kalliamvakos, Director of Planning, Strategy, and Operations, DCT Abu Dhabi, added: “In partnership with Tripadvisor’s Wanderlab, we’re bringing a piece of Abu Dhabi to the heart of Mumbai through an immersive experience that truly captures the spirit of the emirate. Showcasing Abu Dhabi’s rich culture, scenic landscapes and unique attractions, this activation invites everyone to discover Abu Dhabi, a destination where unforgettable experiences are always within reach.”

Interactive Experiences for All Ages

The “Abu Dhabi Is Calling” activation goes beyond visuals, offering multiple interactive cultural and futuristic touchpoints:

• AI Pod – Guests can engage with Tripadvisor’s conversational AI agent, which blends real traveller data with AI to deliver personalised Abu Dhabi itineraries instantly.
• Green Screen Photo Booth – Capture a dream Abu Dhabi moment, from desert dunes to the Corniche skyline.
• Event Passport & Goodie Bags – Collect exclusive Ollie the Owl stamps and redeem them for complimentary goodies.

Win a Luxury Getaway – Attendees can enter a contest to win a 5-star Abu Dhabi getaway, complete with round-trip flights from India and luxury accommodation.

Why This Matters for Indian Travellers

The activation comes at a time when Indian outbound travel demand to Abu Dhabi is growing rapidly. By combining advanced technology, AI, and authentic traveller insights, Tripadvisor and Experience Abu Dhabi aim to inspire more Indian travellers to explore the emirate during upcoming holiday seasons and beyond.

Final Thoughts

The “Abu Dhabi Is Calling” activation at Jio World Plaza is more than just a promotional event it’s a multi-sensory cultural bridge between India and Abu Dhabi. By weaving together storytelling, technology, and authentic traveller voices, the event promises to leave visitors with a deeper appreciation of Abu Dhabi’s diverse offerings.