Indian Travel Interest in Japan Up 68%: Agoda

Japan is fast becoming a dream destination for Indian travelers, with Agoda reporting a 68% year-on-year surge in searches between May 15 and August 15, 2025, compared to the same period last year. This remarkable increase underscores India’s expanding outbound tourism trends and the growing curiosity to explore destinations that blend tradition, culture, and modernity.

Tokyo, Osaka, and Kyoto Lead the Way

Among the most searched destinations, Tokyo, Osaka, and Kyoto emerged as top favorites. Tokyo saw a 59% rise in travel interest, while Kyoto registered 53% growth. Osaka, however, stood out with an impressive 158% increase, making it the fastest-growing Japanese city among Indian travelers. Its urban energy, culinary scene, and proximity to attractions like Universal Studios Japan and the historic Nara deer park have cemented its appeal for families and groups alike.

Expanding Horizons: Beyond the Big Three

Agoda’s data reveals that Indian travelers are broadening their Japanese itineraries, exploring scenic and leisure destinations alongside cultural hubs. Notable mentions include:

• Fujikawaguchiko (+36%) – Gateway to Mount Fuji with serene lakeside views.
• Sapporo (+18%) – Known for its snowy landscapes and winter festivals.
• Hakone (+46%) – Famous for hot springs, romantic getaways, and Mount Fuji vistas.
• Okinawa (+47%) – A tropical island paradise offering beaches and cultural heritage.
• Fukuoka (+14%) – A coastal hub blending modern living with rich traditions.
• Yokohama (+20%) – Japan’s second-largest city, celebrated for its bayfront skyline.
• Nagoya (+41%) – Entered the top 10 for the first time, replacing Narita, with a growing reputation for technology, history, and cultural festivals.

These choices reflect an increasing diversification in travel preferences, where Indian travelers are opting for both iconic urban hubs and offbeat natural escapes.

A Shift Toward Experiences

The trend shows a growing preference for experiential travel, with Indian tourists seeking everything from cultural immersion in Kyoto to tranquil retreats in Hakone, and coastal escapes in Okinawa. Families are gravitating towards kid-friendly attractions like theme parks in Osaka, couples are choosing romantic landscapes such as those in Fujikawaguchiko and Hakone, while groups of friends are exploring vibrant destinations like Sapporo and Okinawa.

Agoda’s Perspective on the Trend

Commenting on the data, Gaurav Malik, Country Director, Indian Subcontinent & Indian Ocean Islands at Agoda, said: “Japan’s mix of modern cities, cultural heritage, and natural beauty is striking a chord with Indian travelers like never before. What we are seeing is that travelers are not only choosing traditional hotspots like Tokyo but are also exploring beyond, with Osaka and other cities quickly gaining popularity. Families can enjoy theme parks and kid-friendly attractions, couples can chase romantic escapes in Kyoto and Hakone, while groups of friends can opt for leisure getaways in places like Okinawa. At Agoda, we’re making it easier to plan these journeys end-to-end, with convenient choices for flights, stays, and curated experiences across Japan.”

Factors Driving the Demand

The rise in demand also reflects broader travel enablers:

• Improved flight connectivity between India and Japan.
• Simplified visa processes that make travel planning smoother.
• The global rise in experiential tourism, where travelers seek authentic, diverse, and memorable journeys.

Japan: A Must-Visit Destination for Indians

From the bustling streets of Tokyo, the cultural treasures of Kyoto, and the modern-meets-traditional vibe of Osaka, to the natural beauty of Hakone, Fujikawaguchiko, and Okinawa, Japan is solidifying its position as a must-visit destination for Indian travelers. Whether planning a short break or an extended holiday, Indian tourists are embracing Japan’s diversity like never before, making it one of the most sought-after destinations in 2025.