J&K Tourism Shines at Bharat Parv 2025, Showcasing Culture & Cuisine in Gujarat

Jammu and Kashmir’s diverse cultural heritage and vast tourism potential took center stage at the national-level Bharat Parv festival held in Gujarat’s Narmada district. Organized to commemorate the 150th birth anniversary of Sardar Vallabhbhai Patel, the festival brought together India’s vibrant cultural landscapes and J&K emerged as a key highlight.

A Showcase of J&K’s Rich Cultural and Tourism Tapestry

The Jammu and Kashmir Tourism Department participated in the ongoing celebrations at Ekta Nagar in Narmada district, where it has set up a dedicated pavilion. This pavilion presents a captivating display of the Union Territory’s traditional culture, vibrant art, intricate crafts, and authentic cuisines.

Visitors are experiencing glimpses of J&K’s breathtaking landscapes, its countryside charm, as well as the region’s adventure tourism offerings, which continue to draw travellers from across the country.

According to the J&K administration’s release on Wednesday, the pavilion aims to promote the region’s unique experiences while strengthening tourism ties with the rest of India.

Celebrating Rashtriya Ekta Diwas with Cultural Pride

The festival is part of the nationwide observance of Rashtriya Ekta Diwas (National Unity Day), honouring Sardar Vallabhbhai Patel independent India’s first Home Minister. His vision of unity resonates through this event, which brings together cultural exhibits from various regions of India.

Jammu and Kashmir’s participation reinforces its commitment to showcasing its heritage, hospitality, and tourism possibilities on a national platform.

Promoting Tourism Through National Integration

Events like Bharat Parv play a significant role in boosting domestic tourism, allowing visitors to explore the diversity of Indian states in one place. For Jammu and Kashmir, it is an opportunity to highlight:

• Traditional arts and handicrafts
• Regional cuisines and culinary heritage
• Countryside experiences and eco-tourism
• Adventure activities including trekking, skiing, and water sports
• Emerging tourism circuits and offbeat travel destinations

The presence of J&K at such platforms helps build nationwide awareness, ultimately contributing to higher tourist inflow and economic growth.