Kerala Tourism Bags PATA Gold for Best Social Media Campaign

In a remarkable achievement, Kerala Tourism has been honoured with the coveted PATA Gold Award 2025 in the category of Most Engaging Social Media Campaign. The recognition reaffirms the state’s success in leveraging digital platforms to connect with global travellers and showcase Kerala’s diverse tourism offerings.

Award Ceremony in Bangkok

The award was presented at the Pacific Asia Travel Association (PATA) Awards 2025 held in Bangkok, an event that brought together top stakeholders, leaders, and innovators from the global tourism sector. Kerala’s dynamic and creative approach to digital storytelling stood out among international entries, cementing its position as a leader in destination marketing.

Minister Riyas Accepts the Award

Kerala’s Minister for Tourism and Public Works, P A Mohamed Riyas, received the award on behalf of the state. Speaking on the occasion, he highlighted how Kerala’s engaging campaigns have not only promoted tourism but also reflected the culture, heritage, and natural beauty of “God’s Own Country.”

Driving Engagement Through Social Media

Kerala Tourism’s campaigns have been applauded for their ability to spark conversations, encourage user participation, and highlight unique experiences—from backwaters and houseboats to eco-tourism and cultural heritage. The strategy has successfully positioned Kerala as a destination that blends tradition with modernity while resonating with both domestic and international audiences.

Strengthening Kerala’s Global Appeal

The recognition at PATA 2025 adds yet another feather to Kerala Tourism’s cap, further boosting the state’s visibility on the global stage. With digital engagement playing a critical role in travel decision-making, Kerala’s award-winning campaign is expected to inspire more travellers to explore the state’s enchanting landscapes and cultural richness.