L’Oréal Paris & Tira Bring Paris Fashion Week Flair to India

L’Oréal Paris, the world’s leading beauty brand known for innovation and empowerment, has joined hands with Tira, Reliance Retail’s pioneering beauty destination, for an exclusive collaboration at Paris Fashion Week one of the world’s most prestigious fashion events. Together, the two brands unveiled ‘Runway to Paris’, a first-of-its-kind initiative in Mumbai that spotlighted the future of young Indian fashion and beauty talent.

A Glamorous Prelude to Paris Fashion Week

Runway to Paris was designed as a celebration of creativity, individuality, and inclusivity, blending Parisian allure with India’s vibrant fashion spirit. The platform gave students from across the country a stage to present their unique looks, offering a rare opportunity to bring the magic of Paris Fashion Week closer to home.

The initiative emphasized how beauty and fashion come together in powerful storytelling, showcasing artistic innovation while empowering India’s next generation of designers and makeup creators.

Contest and Grand Finale: Shaping Voices of Tomorrow

Conceptualized as a contest, Runway to Paris culminated in a grand finale where eight promising teams presented their work before a jury of industry leaders. Each creation reflected the global theme “Walk Your Worth” from the L’Oréal Paris global show Le Défilé, highlighting empowerment, inclusivity, and self-expression.

Complementing every look was the newly launched Infallible Laque Resistance Liquid Lipstick by L’Oréal Paris, tied to the campaign thought “What’s Your Shine Statement”, celebrating individuality through bold and confident color.

The evening ended on a high note with the announcement of the winning designer team, who earned the once-in-a-lifetime opportunity to attend Le Défilé at Paris Fashion Week in Paris — a milestone moment that reinforced L’Oréal Paris and Tira’s commitment to nurturing Indian talent on the global stage.

Voices Behind the Vision

Sharing his excitement, Dario Zizzi, General Manager, L’Oréal Paris India, said: “Runway to Paris is more than just a showcase – it’s a movement that celebrates creativity, inclusivity, and empowerment. By spotlighting upcoming Indian designers on a global stage, we are proud to bring the spirit of Le Défilé closer to home while inspiring consumers to embrace their own shine.”

Adding to this, Bhakti Modi, Co-founder of Tira, commented: “This collaboration with L’Oréal Paris is a natural extension of Tira’s vision to democratize beauty and fashion experiences in India. By empowering young designers and giving consumers access to global trends, Runway to Paris has become a platform that bridges aspiration with accessibility. We are proud to be enabling voices of tomorrow and to be shaping experiences that resonate with today’s new-age, fashion-forward audience.”

A Milestone in Fashion and Beauty Collaboration

With this event, L’Oréal Paris and Tira have cemented their partnership as a landmark collaboration that champions Indian creativity, connects local talent with international opportunities, and builds a gateway from Mumbai to Paris Fashion Week.

By blending global beauty with high fashion, Runway to Paris has redefined inclusivity and set the stage for India’s next wave of fashion-forward talent.