Malaysia Airlines Builds Momentum with Bangalore Mall Activation
Malaysia Airlines Builds Momentum with Bangalore Mall Activation
Malaysia Airlines continued to build strong momentum for its India Mall Activation Tour with a vibrant three-day showcase at Phoenix Mall of Asia, Bangalore, held from 5 to 7 December 2025. Following highly positive responses in Mumbai and Hyderabad, the Bangalore leg further strengthened the airline’s engagement with travellers in South India, reaffirming India’s position as one of Malaysia Airlines’ fastest-growing international markets.
The activation brought Malaysian hospitality closer to Indian travellers through immersive brand experiences, interactive zones and curated travel inspiration.
Bringing Malaysian Hospitality Directly to Indian Travellers
The Bangalore showcase witnessed strong weekend footfall, attracting families, young travellers, aviation enthusiasts and travel planners alike. The activation also saw participation from leading travel partners including Akbar Holidays, Riya Tours & Travels, SOTC and Thomas Cook, each contributing to a robust ecosystem of holiday packages and tailored travel solutions.
By engaging directly with consumers in high-footfall retail spaces, Malaysia Airlines continues to create meaningful touchpoints that inspire travel and strengthen brand recall.
Malaysia Aviation Group Highlights Strong Demand from India
Commenting on the response, Dersenish Aresandiran, Chief Commercial Officer of Airline Business, Malaysia Aviation Group (MAG), said: “The continued enthusiasm we have seen across the tour reflects the growing appetite among Indian travellers for international experiences and seamless connectivity. Bangalore is a key market for us, and through this activation, we connected directly with travellers and shared what makes Malaysia and Malaysia Airlines truly special. We look forward to welcoming more guests on board and providing them with our signature Malaysian Hospitality.”
The statement underlines India’s strategic importance within Malaysia Airlines’ international growth plans.
Family-Centric Experiences Take Centre Stage in Bangalore
The Bangalore edition introduced refreshed, family-focused interactive experiences designed to engage travellers of all ages. Children participated enthusiastically in the LEGOLAND® Malaysia Speed Building Challenge, while football fans explored the Manchester United zone, enjoying interactive challenges and exclusive photo moments.
These activations highlighted Malaysia Airlines’ role as the Official Commercial Airline Partner of Manchester United, further enhancing brand engagement through sports and entertainment-led experiences.
Final India Activations Announced for Delhi-NCR and Kolkata
Malaysia Airlines will conclude its India Mall Activation Tour with showcases in two additional key markets, offering travellers new opportunities to explore exclusive fares, destination highlights and immersive brand engagements.
Upcoming Activations:
- Ambience Mall, Gurugram, Delhi-NCR: 12–14 December 2025
- South City Mall, Kolkata: 19–21 December 2025
These final chapters aim to further deepen engagement across North and East India while continuing to showcase Malaysia Airlines’ signature hospitality and connectivity.
Strengthening Malaysia Airlines’ Presence in India
With each successful activation, Malaysia Airlines continues to reinforce its presence in the Indian market. The multi-city mall tour reflects the airline’s commitment to engaging travellers beyond traditional platforms, while positioning Malaysia as an attractive and accessible international destination for Indian audiences.
As the tour moves toward its final destinations, Malaysia Airlines remains focused on building lasting connections with Indian travellers and welcoming more guests on board with its distinctive Malaysian hospitality.
