Nom Nom Express Collaborates with Farah Khan to Strengthen Everyday Pan-Asian Dining Appeal

Nom Nom Express continues to reinforce its presence in India’s fast-evolving food services landscape, carving a niche as a go-to destination for accessible, everyday pan-Asian cuisine. Built around a focused menu of popular Asian staples, the brand operates at the intersection of convenience, familiarity, and consistent flavours delivering high-quality food at pocket-friendly prices across dine-in and delivery formats.

A Brand Built for the Urban, Everyday Consumer

Designed to cater to modern urban consumers, Nom Nom Express focuses on simplicity and reliability. Its menu highlights crowd-favourite Asian dishes that balance comfort and authenticity, making the brand especially appealing to diners seeking quick, flavourful meals without complexity. By combining affordability with consistent quality, Nom Nom Express addresses the growing demand for dependable pan-Asian food that fits seamlessly into daily dining routines.

Content-Led Collaboration with Farah Khan and Dilip

Strengthening its cultural connect, Nom Nom Express has recently collaborated with filmmaker and television personality Farah Khan and her much-loved home cook Dilip. The partnership is rooted in content and relatability rather than conventional celebrity endorsement.

Known for her candid opinions and widely followed food videos, Farah Khan has emerged as a recognisable and trusted voice in the food content space. Her association with Nom Nom Express reflects the brand’s intent to align with personalities who naturally resonate with audiences and mirror real, everyday food choices. Dilip’s presence further enhances the warmth and authenticity of the collaboration, reinforcing the brand’s connection with home-style familiarity and honest flavours.

Leadership Perspective on Brand Alignment

Commenting on the association, Hitesh Keswani, Managing Director, Aspect Hospitality, said,
“Farah Khan’s food content is driven by honesty and familiarity – values that align closely with what Nom Nom Express stands for. This collaboration is less about celebrity and more about cultural fit, as we continue to build a brand that feels accessible, current, and rooted in everyday dining habits.”

His statement underlines Nom Nom Express’s broader strategy of building relevance through trust, cultural alignment, and shared values rather than aspirational positioning alone.

Building Relevance Through Authentic Storytelling

With this collaboration, Nom Nom Express reinforces its commitment to remaining grounded in real consumer behaviour. By tapping into content-driven partnerships and voices that audiences already trust, the brand continues to strengthen its positioning as an approachable, modern pan-Asian dining option suited for both casual dine-ins and everyday delivery.

As India’s food services market evolves, Nom Nom Express’s focus on consistency, affordability, and authentic engagement positions it strongly among brands shaping the future of everyday dining.