Nothing Before Coffee Marks Milestone with 100th Outlet in Vadodara

Vadodara, Gujarat – Nothing Before Coffee (NBC) proudly announces the grand opening of its landmark 100th outlet, marking a defining moment in its nationwide expansion journey.

Funding Boost Fuels Growth

NBC has secured ₹2.3 million in a Pre-Series A funding round led by Prath Ventures, with participation from SYL Investments earlier this year. This investment underscores the brand’s mission to redefine India’s café culture, with a strategic focus on Tier-II and Tier-III cities– a largely untapped segment for premium coffee brands.

From a Single Café to a National Brand

Founded in 2017 in Jaipur by Ankesh Jain, Anand Jain, Akshay Kedia, and Shubham Bhandari, NBC has grown from a cosy, single café into a nationwide brand with a presence in 100 locations across India. Its success is rooted in the mission to serve high-quality, affordable coffee in vibrant, youth-centric spaces.

Nationwide ₹100 Celebration Offer

To mark this achievement, NBC is offering a ₹100 celebratory deal across all its outlets in India. Coffee lovers can avail the offer by following @nothingbeforecoffeeindia on Instagram and sending a DM with the message “100 stores” to receive the offer via the NBC app. This initiative reflects NBC’s commitment to customer-first engagement and accessibility.

Aggressive Roadmap Ahead

NBC is on an ambitious growth path, targeting 80+ new stores by FY2026. The strategy includes strengthening its presence in metro cities while expanding further into emerging Tier-I and Tier-II markets. Each new outlet will embody NBC’s dedication to delivering welcoming, high-quality coffee experiences, continuing the brand’s focus on quality, innovation, and customer satisfaction.

Vision from the Founders

“Our vision is to make Nothing Before Coffee India’s most loved homegrown coffee chain by delivering authentic, affordable, and culturally resonant café experiences. Reaching our 100th store is both a proud and humbling milestone, born from our mission to bring quality coffee to every corner of India, from bustling metros to emerging towns. This ₹100 offer is our way of expressing heartfelt gratitude for the incredible support of our customers. By combining affordability, uncompromising quality, and deep cultural relevance, especially in Tier-II and Tier-III markets – we have laid a foundation for sustained growth. With strong unit economics and unwavering consumer trust, we are now poised to scale rapidly. The capital we’ve raised recently is further enabling us to invest in technology, talent, and new formats, unlocking our next chapter as we work toward making NBC the most loved and accessible coffee experience in India.” – Akshay Kedia, Co-founder, Nothing Before Coffee.