Novotel Hyderabad Convention Centre Introduces Sashtra Wellness Spa at HICC
Novotel Hyderabad Convention Centre (NHCC) and Hyderabad International Convention Centre (HICC) have announced the addition of Sashtra Wellness Spa as a third-party wellness partner operating within the hotel premises. This development further strengthens the property’s lifestyle and wellness offerings, enhancing the overall guest experience for both business and leisure travellers.
Enhancing Wellness-Led Guest Experiences
The introduction of Sashtra Wellness Spa aligns with NHCC and HICC’s focus on evolving guest expectations, particularly among corporate travellers, long-stay guests and families. With growing demand for wellness-led experiences alongside business facilities, the new spa adds a valuable dimension to the property’s hospitality offerings.
Operating daily from 8:00 am to 10:00 pm, the spa provides flexibility for guests with varied schedules, allowing them to seamlessly balance work commitments with relaxation and rejuvenation.
Comprehensive Range of Spa and Grooming Services
Sashtra Wellness Spa offers a wide range of treatments designed to support relaxation, self-care and holistic well-being. Services include:
- Full-body massages
- Relaxation therapies
- Facials and body treatments
- Grooming services
The spa also features a dedicated Nail Bar, offering both express and luxury manicure and pedicure services. Thoughtfully designed, the facility complements the hotel’s existing amenities while providing guests with a serene space to unwind.
Leadership Insight From NHCC and HICC
Commenting on the collaboration, Rubin Cherian, General Manager, Novotel Hyderabad Convention Centre & HICC, said: “At Novotel Hyderabad Convention Centre & HICC, we constantly strive to enhance the guest experience by integrating comfort, lifestyle, and well-being into every aspect of their stay. The addition of Sashtra Wellness Spa complements our vision of providing holistic experiences for today’s discerning business and leisure travellers. We believe this partnership will allow guests to balance productivity with relaxation, and enjoy a sense of rejuvenation within the convenience of the hotel.”
Sustainability and Eco-Conscious Wellness Philosophy
Sharing her perspective, Masrath Fatima, Director, Sashtra Wellness, highlighted the brand’s eco-conscious approach: “At Sashtra Wellness, I have always placed eco-friendliness at the core of our philosophy. We are deeply committed to ensuring that our services and products remain environmentally responsible, creating a harmonious balance between the body, the spirit, and the earth. Our mission has consistently focused on using sustainable, organic, and nature-friendly products, while nurturing a space where holistic well-being and environmental care go hand in hand.
While we may not detail every operational aspect, such as renewable energy usage or waste-management systems, our overall approach aligns with the practices followed by truly green and conscious wellness spaces. This includes the use of natural ingredients, minimising chemical footprint, and promoting sustainability as a way of life for our guests and the community. I am personally committed to ensuring that our brand always reflects these values and continues to evolve responsibly.”
Strengthening NHCC and HICC as a Complete Destination
The addition of Sashtra Wellness Spa is expected to further position Novotel Hyderabad Convention Centre and HICC as a comprehensive destination for conferences, events and extended stays. By seamlessly combining robust business infrastructure with wellness and lifestyle services, the property continues to cater to the evolving needs of modern travellers.





