SaffronStays Partners with WebEngage to Enhance Guest Experience
SaffronStays Partners with WebEngage to Enhance Guest Experience
India’s leading luxury vacation home brand, SaffronStays, has announced a strategic partnership with WebEngage, a SaaS-based customer data and engagement platform, to enhance guest experiences through personalised, data-driven communication and engagement.
Enhancing Guest Experience Through Technology
SaffronStays, known for curating over 400 luxury villas and private estates across India, has built its foundation on a blend of warm hospitality and cutting-edge technology. With this collaboration, the brand aims to leverage WebEngage’s advanced martech capabilities to deliver timely, personalised, and omnichannel communication for its guests.
“At SaffronStays, our mission has always been to bring warmth, trust, and seamlessness to every guest experience. While our homes reflect the heart of Indian hospitality, our foundation has always been tech-first. Partnering with WebEngage allows us to marry this warmth with cutting-edge martech capabilities, enabling us to listen better, respond smarter, and anticipate what our guests need before they even ask. We expect WebEngage’s platform to help us scale faster by driving a 40 per cent annual uplift in direct reservations, reducing dependency on third-party channels, and enhancing cross-sell of our 400+ curated luxury villas and estates. Ultimately, our goal is to convert one in three guests into repeat customers by leveraging personalised recommendations, timely offers, and data-driven engagement, ensuring every guest journey feels as personal and effortless as staying in their own home,” said Devendra Parulekar, Founder, SaffronStays.
Parulekar further added that the brand expects a 40% annual uplift in direct reservations, reduced dependency on third-party booking platforms, and improved cross-selling opportunities across its extensive portfolio. The long-term goal is to convert one in three guests into repeat customers through personalised recommendations, timely offers, and seamless engagement.
Omnichannel Engagement and Data-Driven Communication
WebEngage’s technology will enable SaffronStays to connect with guests across multiple touchpoints — including WhatsApp, email, and on-site messaging. The integration will also streamline automated customer journeys, helping the brand improve revenue attribution and create consistent communication across channels.
By leveraging geo-location data, behavioural insights, and guest preferences, SaffronStays aims to deliver context-rich and highly targeted interactions that foster loyalty and long-term relationships with travellers. These insights will also help reduce booking drop-offs and enhance overall satisfaction.
Focus on Personalisation, Segmentation, and Retention
The partnership will strengthen SaffronStays’ digital ecosystem in three major areas:
- Smarter segmentation and revenue tracking to better understand guest journeys.
- Omnichannel orchestration to ensure consistent experiences across all digital touchpoints.
- Real-time personalisation to deliver tailored messages based on user intent and preferences.
This data-first approach will allow SaffronStays to build stronger customer relationships, drive direct bookings, and enhance loyalty through meaningful engagement at every stage of the guest lifecycle.
WebEngage’s Role in Transforming Hospitality Marketing
Sharing his thoughts on the collaboration, Ankit Utreja, Co-founder & CTO, WebEngage, said, “We are thrilled to partner with SaffronStays to help them engage their customers in a meaningful manner and achieve business impact. By integrating advanced engagement strategies, we’re helping them create meaningful connections that drive customer satisfaction and loyalty. Through data-driven journeys, automated triggers, and omni-channel engagement, SaffronStays can now deliver timely and relevant conversations that enhance the guest experience.”
A New Era for Tech-Driven Hospitality
This partnership represents a pivotal step in SaffronStays’ journey toward creating friction-free, hyper-personalised experiences for every traveller. By combining human warmth with technology, the brand is setting new benchmarks in digital transformation and guest engagement within India’s luxury hospitality sector.
As SaffronStays continues to scale, its collaboration with Web Engage is expected to redefine how travellers interact with vacation home brands making each journey as seamless, intuitive, and personal as staying in one’s own home.
