Seoul × JENNIE Tourism Drive Surpasses 600M Views

Seoul’s global tourism campaign, “Absolutely in Seoul,” starring world-renowned K-pop artist JENNIE, has achieved a remarkable milestone surpassing 600 million views worldwide. Since the release of the campaign videos, this achievement has set a new record in the history of Seoul’s global tourism promotions, marking the city’s biggest success in the past eight years. The campaign highlights the strong synergy between JENNIE and Seoul as a global cultural hub.

A Campaign that Brings Seoul to Life

Themed around “Anything is possible in Seoul,” the campaign was designed with cinematic storytelling, fantastical elements, and visually stunning direction, resembling a short film.

• The first episode, “DALTOKKI,” introduces a moon rabbit character (played by JENNIE), who loves Seoul and embarks on a whimsical journey through the city.
• The second episode, “SEOUL CITY,” is set to JENNIE’s track “Seoul City” from her debut solo album “Ruby” and captures the artist exploring iconic hotspots across the capital.

Showcasing Seoul’s Iconic Destinations

In “SEOUL CITY,” JENNIE guides viewers through Seoul’s most famous landmarks and vibrant neighbourhoods, including:

• Hangang Bus
• Dongdaemun Design Plaza (DDP)
• SEOULDAL
• Gyeongbokgung Palace
• Deoksugung Palace
• COEX
• Seongsu-dong
• Bukchon Hanok Village
• Euljiro
• Nodeulseom Island

These destinations highlight Seoul’s unique blend of tradition and modernity, positioning it as a must-visit city for global travelers.

Global Impact and Enthusiastic Response

The campaign has generated 1,181 international news reports and over 50,000 social media reposts, quickly gaining viral traction. JENNIE’s role as Honorary Tourism Ambassador for Seoul amplified its reach, sparking excitement among global audiences.

Viewers from different parts of the world praised the campaign’s creativity and Seoul’s charm:

• “JENNIE perfectly captures the charm of Seoul, where the old and the new coexist.”
• “Using JENNIE’s track ‘Seoul City’ was a perfect match for a tourism campaign.”
• “After watching this, I’m eager to visit Seoul immediately.”

Sustaining Global Momentum

Building on its strong digital success, the Seoul Tourism Organization plans to extend the campaign through TV commercials and large-scale outdoor media promotions in major overseas markets during the second half of the year.

“Today’s results demonstrate how Seoul has become a magnetic destination through K-pop and broader Hallyu content,” said an official from the Seoul Tourism Organization. “We will continue to pursue active global marketing to achieve our goal of attracting 30 million international visitors.”