Shangri-La Hotels Go Pink for Breast Cancer Awareness Month 2025

In a touching global initiative, Shangri-La Hotels and Resorts have turned pink this October to mark Breast Cancer Awareness Month 2025. From London and Paris to Istanbul and New Delhi, the luxury hospitality brand is hosting themed culinary experiences and events dedicated to supporting cancer research and awareness through creative gastronomy and heartfelt philanthropy.

A Pink Glow Over London’s Skyline

At Shangri-La The Shard, London, the hotel’s iconic spire has been illuminated in pink throughout October in a radiant symbol of hope and solidarity. Guests can indulge in the Clouds of Pink Afternoon Tea and Pink Sky Brunch, both crafted to celebrate the cause while raising funds for Guy’s Cancer Charity.

The Clouds of Pink Afternoon Tea offers a delightful spread of finger sandwiches, pink scones, and hand-crafted pastries, complemented by a curated selection of teas and signature pink-themed cocktails. Meanwhile, the Pink Sky Brunch, available every Sunday in October, features a ruby-pink chocolate fountain and a gourmet cheese buffet a whimsical yet meaningful dining experience high above the city.

Pastry as Poetry at Shangri-La Paris

At Shangri-La Paris, Executive Pastry Chef Timothy Lam presents the exquisite Pink October Afternoon Tea at La Bauhinia. This delicate collection of pastries and sweets reflects both the artistry of fine patisserie and the compassion of a noble cause.

A portion of proceeds from the afternoon tea will be donated to La Ligue contre le Cancer du Sein, France’s leading breast cancer foundation, ensuring that every guest’s indulgence contributes to the fight against cancer.

A Symphony in Pink at Shangri-La Bosphorus, Istanbul

Across the Bosphorus, Shangri-La Istanbul joins the global effort with an elegant Pink Afternoon Tea that celebrates flavour and awareness in equal measure.

The specially designed menu includes beetroot hummus with grissini, pink tomato brioche, steamed pink chicken xiao long bao, and an array of desserts such as gianduja chocolate cake and cranberry madeleine cake. Weekends come alive with live piano performances, adding a touch of musical grace to the culinary tribute.

Five Chefs, One Cause at Shangri-La Eros New Delhi

In India, Shangri-La Eros New Delhi takes the initiative to new heights with a one-night-only charity dinner at Sorrento Restaurant on 9 October 2025. This exclusive five-course dining experience brings together five acclaimed chefs from across India, united by their shared commitment to culinary excellence and compassion.

The stellar line-up includes:

• Susanna Di Cosimo – Pizzeria da Susy
• Chef Narender – Khubani / Belcibo Hospitality
• Chef Sanket – Avatara, Mumbai
• Chef Tarun – Le Cordon Bleu
• Chef Aasib – Sorrento, Shangri-La Eros New Delhi

A portion of the proceeds from this evening will be donated to Tata Memorial Hospital, Mumbai, supporting cancer treatment and research. The event embodies Shangri-La’s ethos of turning hospitality into heartfelt action.

Culinary Compassion Across Continents

From Europe to Asia, Shangri-La’s Pink October initiatives highlight how luxury hospitality can become a meaningful platform for awareness and impact. Through creative culinary storytelling and community-driven giving, the brand reinforces its belief that every plate, pastry, and experience can make a difference.