Sterling Holiday Resorts Launches Sterling Avante Mohali to Boost Corporate and Event Travel
Sterling Holiday Resorts Launches Sterling Avante Mohali to Boost Corporate and Event Travel
Sterling Holiday Resorts has announced the launch of Sterling Avante Mohali, marking a strategic expansion of the brand’s footprint in North India. The new property introduces a hotel format designed specifically for corporate travel, conferences, and celebration-led stays, catering to Mohali’s rapidly growing business and events ecosystem.
The launch reflects Sterling’s focused approach to developing properties aligned with destinations that demonstrate strong year-round demand and evolving traveller needs.
A Hotel Concept Tailored for Business and Celebrations
Sterling Avante Mohali has been envisioned as a destination that balances efficient business stays with large-scale event capabilities. The hotel is positioned to serve corporate travellers, conference delegates, families, and social groups seeking reliable hospitality backed by a trusted national brand.
Its location in Mohali places it within the expanding commercial and events landscape of the Chandigarh Tricity region, making it a natural choice for meetings, launches, and milestone celebrations.
Dining Experience Anchored in Versatility
Dining forms a key pillar of the guest experience at Sterling Avante Mohali. Essence, the hotel’s all-day dining restaurant, offers a versatile setting suited to business meals, hosted dinners, and celebratory gatherings.
The menu blends Indian favourites with regional flavours and global staples, ensuring broad appeal for both corporate and leisure guests while supporting varied dining occasions throughout the day.
Meetings, Conferences, and Event Spaces
For meetings and large-scale events, the hotel is led by the Crystal Banquet Hall, designed to transition seamlessly across corporate conferences, product launches, weddings, and social functions.
These spaces are supported by Sterling’s experienced operations and culinary teams, ensuring consistent service delivery, technical support, and event execution whether for formal business gatherings or high-energy celebrations.
Leadership Perspective on the Mohali Expansion
Commenting on the launch, Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts, said: “Mohali is one of India’s most exciting new-age cities commercially vibrant, well connected, and increasingly important for business travel and large celebrations. Sterling Avante Mohali is built for this rhythm: efficient stays, high-quality meeting spaces, and event delivery you can count on. As we grow, we are sharpening our presence in destinations that combine strong travel demand with year-round relevance and Mohali fits that perfectly.”
A Strategic Partnership for the Tricity Region
Highlighting the importance of the partnership, Maninder Singh Marwah, Director, Shining Star Hospitality, added: “Mohali is emerging as a natural extension of the Chandigarh Tricity’s business and events ecosystem, and we were clear that this opportunity required a partner with strong operating depth and a proven understanding of both business and leisure destinations. Sterling’s nationwide network and ability to seamlessly connect corporate travel with leisure circuits made them the right choice for us. With Sterling Avante Mohali, we are confident of delivering a hotel that meets the evolving needs of business travellers, event organisers and families, while benefiting from the strength and reliability of a trusted hospitality brand.”
Expanding Sterling’s Corporate Hospitality Portfolio
With the launch of Sterling Avante Mohali, Sterling Holiday Resorts continues to strengthen its corporate and city-hotel portfolio, focusing on destinations that support conferences, events, and celebration-driven travel.
The new property reinforces Sterling’s commitment to reliable service, strong operational depth, and destination-led growth, positioning Mohali as a key hub in its North India expansion strategy.
