SuperYou by Ranveer Singh completes one year, crosses ₹150 crore ARR milestone

SuperYou co-founded by star entrepreneur Ranveer Singh and Nikunj Biyani celebrates one year of operations this November, marking a milestone in reshaping how India consumes health-conscious snacks. Since its launch in November 2024, the brand has rapidly gained momentum, achieving ₹150 crore in annual recurring revenue and witnessing strong performance across D2C, e-commerce, q-commerce, and offline retail channels.

A Breakout First Year: Growth Driven by Innovation

SuperYou’s debut year has stood out for its insight-driven innovations and category-first product development. The brand introduced several fan-favourite offerings, including:

• Protein Wafers – its best-selling flagship product
• Multigrain Chips
• Fermented Yeast Protein Powders
• Mini Protein Wafers – launched due to high consumer demand

By making protein accessible and fun through taste-led, youthful and convenient formats, SuperYou is redefining the role of nutrition in everyday life. The brand has also expanded its retail footprint to 4,500+ modern and general trade outlets across major metros and Tier-2 cities.

Online, SuperYou continues to scale through strong partnerships with Amazon, Flipkart, Blinkit, Swiggy Instamart, Zepto, and its own D2C platform.

Leadership Insights: A Mission Rooted in Joy, Balance and Progress

Ranveer Singh, Co-founder of SuperYou, said, “SuperYou stands for what I believe in, balance, joy, and authenticity. In India, where nutrition often takes a back seat, we’re making everyday choices matter by reimagining how people track their intake and enjoy protein, seamlessly. Because we believe in protein for everyone. From protein snacks to powders, our mission is simple – purposeful, tasty options that fit into your daily life and help celebrate your progress. After one year, this feels like just the start, we’re building a movement for the best version of you.”

Nikunj Biyani, Co-founder, SuperYou, added, “SuperYou was created for the modern Indian who doesn’t see health and indulgence as opposites. Over the past year, we’ve seen an incredible cultural shift, people want snacks that taste great and make them feel good. In India, where nearly 70% of the population is protein-deficient, our mission has been to make protein exciting, approachable, and a part of daily life, not just gym life. Every innovation we’ve launched comes from deep listening to our consumers, understanding their needs, and building products that reflect their lifestyle. The growth we’ve seen only reaffirms that India is ready to snack smarter.”

Future Roadmap: Aiming for ₹1,000 Crore in the Next 2–3 Years

With its strong consumer-first foundation, SuperYou now enters its next phase of expansion. The brand plans to:

• Invest ₹40–50 crore in R&D
• Accelerate product innovation
• Strengthen its leadership in functional, flavour-first snacking
• Build a future-ready protein ecosystem at scale

SuperYou’s ambition is clear—to become a ₹1,000 crore brand within the next 2–3 years and continue leading India’s growing “better-for-you” movement.

Conclusion

In just one year, SuperYou has emerged as one of India’s most exciting consumer brands, blending taste, nutrition, creativity, and purpose. With powerful leadership, rapid market adoption, and a strong innovation engine, the brand is set to play a defining role in the future of healthy snacking across the country.