Swiggy Expands ‘Campus Streaks’ for College Students

BENGALURU, PRNewswire: Swiggy Ltd, India’s pioneering on-demand convenience platform, has announced the nationwide expansion of Campus Streaks, an innovative campaign designed to tap into the vibrant student community culture. Following a successful pilot, the initiative has now scaled to 4,800+ campuses in 310 cities, including 2,800 colleges in fast-growing non-metro hubs such as Bhopal, Patiala, Vellore, and Mangaluru, where food ordering is quickly gaining momentum.

Campus Streaks fosters collaboration and excitement among students. Twice a week, each participating campus receives a 24-hour food order target. If the collective target is met, every student who placed an order that day wins up to ₹75 in Swiggy Cash to use on their next order. Essentially, it’s a fun food challenge where the entire campus plays-and wins-together.

Talking about the same, Deepak Maloo, Vice President – Food Strategy, Customer Experience & New Initiatives, Swiggy, explained, “We’ve seen an incredible level of organic engagement with students actively referring Campus Streaks within their social networks at colleges and hostels. This is testimony to the power of peer influence: one student’s decision to order often becomes a catalyst for the entire group!“

Swiggy shared some key highlights from Campus Streaks program:

• Campuses with the biggest spikes in food orders on Streak days
  Osmania Medical College (Hyderabad), Nirma University (Ahmedabad), AIIMS (Raebareli), IIITM (Gwalior) and IIFT (Kolkata)
• Campuses that made the most of streaks, hitting targets consistently
  Students at IIM Ahmedabad, SPJIMR & Bhavans College Mumbai, NIT Warangal, NIT Jamshedpur, Geetanjali University Udaipur, Thapar Institute of Engineering & Technology Patiala
• Campuses with the most monthly cashback earnings – ₹1.5 lakh+ cashback every month per campus
  IIT Bombay, IIT BHU Varanasi, KIIT University Bhubaneswar, AIIMS New Delhi and BITS Pilani Goa

Campus Streaks’ referral option ensures that students can seamlessly bring friends onboard, amplifying participation and boosting their chances of achieving streak targets. Elaborating further, Mr Maloo shared, “The campaign is being perceived as a community challenge which is a ‘value-for-money hack,’ and that insight is fueling a very strong, authentic word-of-mouth effect.”