Swiss Beauty Launches “We Got You, Girl!” Campaign with Taapsee Pannu

India’s vibrant wedding season is here, and Swiss Beauty has unveiled a bold new campaign “We Got You, Girl!” featuring actor Taapsee Pannu. The campaign celebrates the individuality, versatility, and expressive spirit of women as they move through the excitement, emotions, and endless spotlight moments of the festive months.

A Celebration of Self-Expression and Confidence

With a digital-first approach, Swiss Beauty positions itself as an ally for women navigating multiple roles from bridesmaids and best friends to the life of the celebration. The campaign captures the brand’s core philosophy of self-assurance, inclusivity, and effortless beauty, empowering women to be their truest selves.

Through a series of short, impactful films, Taapsee Pannu embodies Swiss Beauty’s modern and relatable take on beauty bold, playful, and grounded in authenticity.

Brand Vision: Beauty That Empowers

Vidushi Goyal, Chief Marketing Officer, Swiss Beauty, shared the brand’s purpose-driven vision: “With ‘We Got You, Girl!’, featuring Taapsee Pannu, we are deepening our connection with young Indian consumers who seek beauty that is expressive, effortless, and empowering. This campaign is a celebration of her world during the shaadi season, full of energy, emotions, selfies, and spotlight moments, and Swiss Beauty will be right there with her through it all.”

The campaign goes beyond aesthetics, tapping into the emotional and expressive spectrum of today’s women helping them feel supported, stylish, and confident.

Creative Perspective: Beauty Without Rules

Sumit Chaurasia, Founding Partner and Creative Head at Famous Innovations, highlighted the brand’s refreshing stance: “It’s rare to find a brand that doesn’t tell you what beauty should look like. Swiss Beauty just says, ‘We Got You, Girl’, exactly as you are. This isn’t just about products; it’s about actually caring, making things affordable, and helping you feel confident in your everyday life.”

With its inclusive messaging, the campaign embraces individuality rather than idealism reshaping beauty narratives for a younger, more expressive audience.

Trendsetting Wedding Season Looks

The campaign showcases some of the season’s trending beauty styles, including:

• Glossy, luscious lips
• Soft-focus, camera-ready bases
• Bold, statement-making eyes

Paired with influencer collaborations and engaging digital storytelling, Swiss Beauty ensures that every look feels accessible and achievable.

A Brand for Today’s Confident, Expressive Consumer

With “We Got You, Girl!”, Swiss Beauty reinforces its place as an expressive, affordable, and trend-forward beauty brand. As weddings light up the season, Swiss Beauty stands beside every woman supporting her moods, moments, and memories.