The Burger Company scales to 150 outlets nationwide, targeting 250 by 2027
- A 95% franchise model and desi-first menu drive 35% sales growth and 44% repeat customers
- Aiming for 250 outlets by 2027, the brand expands in smaller markets with innovative offerings
National: The Burger Company, a leading Indian homegrown burger and quick-service restaurant (QSR) brand or India’s fastest growing burger chain, has announced crossing the 150-outlets mark across the nation. This major milestone underscores the brand’s commitment to delivering “Desi Burgers for Desi Souls,” blending authentic Indian flavors with global QSR standards. From its first outlet in Gurugram in 2018, The Burger Company has evolved into a beloved name, reaching Tier 1 metros to Tier 4 towns like Kolar, Guwahati, Jaunpur, and Jagdalpur, owning a Burger Empire in Small Cities.
The Gurugram-based burger chain’s journey reflects strategic excellence, including a desi-first menu featuring favorites like the Tandoori Paneer Burger, a robust franchise model (95% franchise-owned), and operational efficiency ensuring consistent quality. The brand reports a 35% year-on-year sales growth, an average daily footfall of 80-100 customers per outlet, and a 44% repeat customer rate. With a strong presence in North India (80+ outlets), West (30+), South (25), and East (15), The Burger Company is rapidly expanding, with recent launches in Guwahati and Jagdalpur achieving profitability in under 60 days.
“We are thrilled to celebrate 150 outlets, a testament to our vision of redefining the Indian QSR experience with locally inspired flavors,” said Neelam Singh, Founder and CEO of The Burger Company. “This milestone reflects the trust of our customers and the dedication of our franchise partners. We aim to reach 250 outlets by 2027, bringing innovative, value-driven dining to more Tier 3 and 4 markets, while continuing to delight our community with bold new offerings.”
The Burger Company’s success is driven by its youth-centric branding, omnichannel presence, and partnerships with food aggregators, maintaining ratings above 4.1 on platforms like Zomato and Swiggy. Looking ahead, the brand plans to introduce new product lines and further strengthen its footprint across India.
