The Waffle Co. Plans 200+ New Stores as It Accelerates Nationwide Expansion

The Waffle Co. is entering an ambitious phase of growth, announcing plans to open more than 200 outlets across India by the first half of the year. With a strategy focused on deeper penetration in metro cities and rapid expansion into emerging markets, the brand continues to strengthen its position in India’s fast-growing dessert QSR space. The expansion underscores The Waffle Co.’s vision of making freshly prepared waffles and indulgent desserts accessible to a wider audience nationwide.

Expanding Footprint Across Key Indian Cities

As part of its aggressive rollout, The Waffle Co. has unveiled a strong pipeline of new outlets across multiple regions. Upcoming locations include Muzaffarpur (Bihar), Chittorgarh, Vaishali (Ghaziabad), Assandh (Haryana), Hyderabad, Kishangarh, Wardha (Maharashtra), Meerut, Muzaffarnagar, Roorkee, Gangtok (Sikkim), and Sonipat.

This diverse mix of destinations reflects the brand’s balanced approach strengthening its presence in established urban centres while tapping into the growing consumption potential of Tier II and Tier III cities.

Strengthening Presence in Mumbai’s High-Footfall Neighbourhoods

Mumbai remains a key market in The Waffle Co.’s expansion strategy. The brand is preparing to launch multiple outlets across high-traffic neighbourhoods such as Dadar, Ghatkopar, Goregaon, Kandivali, and Vikhroli East. These additions are expected to further reinforce the brand’s visibility and accessibility in one of India’s most competitive foodservice markets.

A Scalable Dessert QSR Model Built for Reach and Consistency

The Waffle Co.’s rapid growth is powered by a scalable and efficient quick-service restaurant (QSR) model. By focusing on a mix of high-street locations, shopping malls, and neighbourhood hubs, the brand ensures strong visibility and convenience for consumers.

Its emphasis on consistent quality, premium ingredients, and an evolving menu has helped the brand build strong resonance among young consumers, families, and dessert enthusiasts. This consistency-driven approach has been central to creating a reliable and recognisable brand experience across locations.

Leadership Perspective on Growth and Tier II–III Focus

Commenting on the expansion, Amar Preet Singh, Co-founder of The Waffle Co., said that the brand’s growth has been driven by strong consumer demand, a scalable business model, and a deep understanding of evolving dessert preferences. He added that the company aims to deepen its presence in established urban markets while also expanding into fast-growing Tier II and Tier III cities, with a continued focus on consistency, quality, and a brand experience that connects across age groups.

A Sweet Growth Story Unfolding Nationwide

With its aggressive expansion plans and clear focus on accessibility and consistency, The Waffle Co. is well-positioned to capitalise on India’s growing appetite for indulgent dessert experiences. As the brand scales across metros and emerging markets alike, it continues to redefine how dessert QSR concepts can grow sustainably while staying connected to everyday consumer preferences.