Thomas Cook India Partners with Ministry of Tourism to Enhance Destination Experiences

Omnichannel travel company Thomas Cook (India) Limited has announced a strategic partnership with the Ministry of Tourism (MoT) to improve and enhance destination experiences across India. This collaboration, formalised through a Memorandum of Understanding (MoU), reflects a joint effort to elevate the country’s tourism landscape by focusing on real-time traveller insights and service excellence.

A Step Towards Enhanced Tourism Experiences

The MoU aims to introduce an innovative system of gathering direct, verified traveller feedback. This approach will help assess India’s best-performing tourism destinations while identifying areas that require improvement. By doing so, both Thomas Cook India and the Ministry of Tourism seek to ensure a seamless and memorable experience for visitors.

Focus on Real-Time Traveller Insights

As part of the initiative, Thomas Cook India will integrate a co-branded feedback form across its digital platforms. Standardised by the Ministry of Tourism, this feedback mechanism is designed to capture travellers’ opinions on crucial parameters such as:

• Cleanliness
• Safety
• Accessibility
• Service standards
• Overall visitor experience

This structured feedback will provide authentic, real-time insights, enabling tourism authorities and stakeholders to refine services and improve infrastructure.

Recognising Best-Performing Destinations

The collected data will also play a vital role in recognising India’s top-performing destinations. By showcasing these benchmarks, the initiative not only promotes healthy competition among destinations but also inspires continuous improvement in service quality and visitor satisfaction.

Commitment to Sustainable Tourism Growth

Speaking about the collaboration, Thomas Cook India emphasised that this partnership with the Ministry of Tourism underscores their shared vision of strengthening India’s tourism sector. With growing domestic and international travel demand, this initiative ensures that destinations evolve to meet modern travellers’ expectations, fostering a more sustainable and community-driven tourism ecosystem.

Conclusion

The Thomas Cook India–Ministry of Tourism partnership represents a significant step towards reshaping India’s tourism experiences. By combining real-time traveller feedback with robust destination management, the initiative will not only boost visitor satisfaction but also highlight India’s strengths as a world-class tourism hub.