Twisted Tails: A Bold New Chapter in India’s Beverage Landscape

Meet Twisted Tails, India’s first concept-driven line of curated versatile mixers and RTD (ready-to-drink) beverages that promise to shake up the way you sip. Crafted with real fruit juices, authentic spices, and zero artificial flavouring, Twisted Tails is all about redefining drinking culture with a daring twist.

Flavour Meets Personality

Each Twisted Tails variant carries a flavour-packed personality with an unpredictable “plot twist” that keeps every sip exciting. Built for versatility, spontaneity, and storytelling, the range can be enjoyed straight from the bottle, over ice, or mixed into cocktails perfect for every mood and occasion.

The Vision Behind Twisted Tails

Founded by Radhika Sharda, Raghav Sharda, and Atin Khanna, Twisted Tails is more than just a beverage it’s a movement in India’s premium mixer market. Designed to meet the rising demand for authentic, easy-to-use, and flavour-forward drink solutions, the brand brings people together through bold flavours and unconventional social connections.

“The new Indian consumer doesn’t just want a drink they want an experience. We saw a clear gap in the Indian market for mixers that were versatile, flavour-forward, made with real juices & spices while being convenient without compromising on quality. With Twisted Tails, our vision was to create something that aims to fill this gap and doesn’t just sit on a shelf but sparks stories. Drinks are always at the center of conversations, memories, and connections, and we wanted to make those moments more playful, more real, and always a little twisted.” said Radhika Sharda, Co-Founder, Rad Beverages.

Four Bold Flavours, One Twisted Tale

Twisted Tails launches with four distinctive flavours, each crafted with real fruits and spices for a truly unique drinking experience:

• Bizarre – Orange & Coffee: A bold, unconventional fusion for trendsetters who love surprises.
• Mystical – Vanilla & Caramel: Smooth, indulgent, and elegant with a touch of mystery.
• Uncanny – Cinnamon, Clove, Apricot & Peach: Warm, nostalgic, and complex with a modern twist.
• Enigmatic – Tea & Jasmine: Delicate floral notes with refreshing tea, perfect for curious explorers.

Changing the Mixer Narrative

For the founders, Twisted Tails was never about launching “just another mixer.”

“For us, Twisted Tails was never just about launching another beverage,” says Raghav Sharda, Co-Founder, Rad Beverages. “It was about changing how people think about mixers in India. We’ve taken familiar fruits and spices and given them a bold new expression, one that invites creativity, experimentation, and fun. Whether you’re mixing it up or sipping it straight, Twisted Tails is about celebrating flavour in a way that feels modern, memorable, and unmistakably original.” It’s drinking culture, reimagined for today.

A Celebration of Flavour & Innovation

Atin Khanna, Co-Founder, Rad Beverages expressed his enthusiasm saying: “We’ve poured our passion into creating a brand that celebrates quality, innovation, and fun. At Twisted Tails, we believe every bottle should surprise you just like a good story. Each flavour has its own unique character and flavour profile, bringing a distinct twist to every drink. Unlike typical one-dimensional mixers, Twisted Tails is multi-layered and versatile bursting with unexpected twists for you to experience & create whether you sip it straight or mix it up, or enjoy it together. There’s one for every tale.”

With its imaginative flavours and premium quality, Twisted Tails is redefining India’s drinking culture one sip, one story, and one twist at a time.