UP Invites Entrepreneurs to Develop Wellness Centres and Resorts Under Tourism Policy 2022

The Uttar Pradesh Tourism Department has issued a call to individuals, institutions, and entrepreneurs to establish wellness centres and resorts under the state’s far-reaching Tourism Policy 2022. The initiative aims to strengthen UP’s position as a rising hub for wellness, rejuvenation, and holistic tourism, while opening new avenues for employment and entrepreneurship across the state.

A Push Toward Holistic Tourism and Health-Based Experiences

According to the state government’s announcement issued on Friday, the new initiative is designed to promote holistic health practices and support India’s growing shift toward natural therapies and wellness-based lifestyles. UP’s evolving tourism landscape rich in culture, spirituality, and natural assets provides an ideal foundation for the development of wellness-focused destinations.

The government noted that the Tourism Policy 2022 provides a comprehensive framework for encouraging private sector participation and enabling long-term investments in the wellness and hospitality ecosystem.

UP’s Potential as a Wellness Tourism Hub

Highlighting the significance of wellness-driven initiatives, Tourism and Culture Minister Jaiveer Singh said that Uttar Pradesh is well-positioned to emerge as a national leader in health and rejuvenation tourism.

He stated: “With people increasingly adopting natural therapies and wellness-based lifestyles, Uttar Pradesh has the potential to emerge as a national hub for health and rejuvenation tourism.”

This growing demand for nature-based healing, detox programs, traditional therapies, and serene retreat spaces offers significant opportunities for tourism entrepreneurs looking to innovate within the wellness segment.

• A Boost to Employment, Tourism, and Entrepreneurship
• By inviting investors and institutions to participate, the state aims to fuel:
• Tourism development across lesser-explored regions
• Employment generation through hospitality and service roles
• Entrepreneurial growth, especially for wellness-focused startups and resort developers
• Cultural and ecological sustainability, blending health tourism with local heritage

The initiative aligns with Uttar Pradesh’s broader vision of promoting diverse travel experiences that cater to modern wellness seekers while strengthening the state’s tourism infrastructure.

A Strategic Move for the Future of Tourism in Uttar Pradesh

With wellness tourism booming globally and across India, the UP government’s call to action presents a timely opportunity for innovators and hospitality stakeholders. Under the Tourism Policy 2022, the state aims to create a thriving ecosystem where health, tourism, culture, and economic opportunity converge.