Wagh Bakri Launches New ‘Rock & Roll’ Menu, Blending Chai Culture with Modern Café Flavours
Wagh Bakri Launches New ‘Rock & Roll’ Menu, Blending Chai Culture with Modern Café Flavours
Wagh Bakri Tea Group has unveiled its exciting new ‘Rock & Roll’ food menu, offering a contemporary twist to India’s timeless chai experience. Designed to appeal to the modern, experience-driven audience, the refreshed menu brings together comfort, creativity, and café-style flair while staying true to India’s tea-loving heritage.
The unveiling took place in the presence of culinary legend Chef Manjit Singh Gill, marking another milestone in Wagh Bakri’s evolution as it expands its café presence and strengthens its bond with India’s new generation of food and tea enthusiasts.
A Global Café Twist to India’s Chai Tradition
The new menu blends Indian flavours with global café sensibilities, creating an elevated yet familiar experience for guests. The focus is on reimagining the classic chai-and-snack pairing with dishes that feel both nostalgic and refreshingly modern.
Chef Manjit Singh Gill President of the Indian Federation of Culinary Associations and a founding member of the Indian Culinary Forum shared his appreciation for the menu’s creative vision:
His endorsement highlights the thoughtful balance between innovation and tradition a hallmark of the new menu.
Celebrating Creativity with Parathas, Rolls and ‘Kulchozzz’
At the heart of the ‘Rock & Roll’ menu is the beloved combination of chai and paratha, reinvented for modern palates.
Key menu highlights include:
- Classic Aloo Pyaaz Paratha
- Flavourful Paneer Paratha
- Fusion-inspired Chilly Cheese Paratha
- Savoury Shawarma Rolls
- Spicy Schezwan Rolls
- The inventive soft-and-crispy Kulchozzz
A standout indulgence is the Apple Pie Paratha served with ice cream, transforming a familiar home-style treat into a dessert designed for today’s café culture sweet, nostalgic, and perfect for sharing.
A Blend of Legacy and Youthful Energy
Speaking about the menu launch, Sanjay Singal, CEO of Wagh Bakri Tea Group, said: “With ‘Rock & Roll’, we are bringing together legacy and youthful energy. The menu aims to make our tea lounges a bridge between nostalgia and novelty, appealing equally to long-time tea drinkers and younger consumers seeking café culture with local roots.”
He further noted the brand’s effort to balance dine-in and delivery: “The livelier ambience makes our tea lounges even more inviting for guests to enjoy their favourite snacks along with a hot cup of tea, while the refreshed menu, featuring parathas and more, brings added convenience for those who prefer to savour the same delights from the comfort of their homes or offices. As lifestyles evolve and food delivery continues to grow in popularity, we aim to strike a perfect 50-50 balance between dining and delivery, ensuring guests can enjoy modern flavours without losing the warmth of shared tea moments.”
Redesigned Tea Lounges for a New Era
The launch also marked the unveiling of the redesigned Wagh Bakri Tea Lounge, reflecting the brand’s evolving identity. With a focus on vibrancy, comfort, and experience-driven design, the upgraded spaces aim to attract both loyal patrons and younger café-goers looking for social, shareable, and flavour-forward tea moments.
Blending nostalgia with modern flair, the new ‘Rock & Roll’ menu transforms traditional parathas, rolls, and kulchas into indulgent café plates serving as a bridge between India’s chai heritage and today’s contemporary food culture.
