Wagh Bakri Launches Premium ‘Royale’ Tea at World Food India 2025

The Wagh Bakri Tea Group, one of India’s most trusted tea brands, has launched its most premium offering yet Wagh Bakri Royale at World Food India (WFI) 2025, the country’s flagship global food and beverage event organised by the Ministry of Food Processing Industries.

Launch Ceremony at WFI 2025

The unveiling took place in the presence of Shri C. Murugan (IAS), Deputy Chairperson of the Tea Board of India, who inaugurated the premium tea blend alongside dignitaries from the industry.

Speaking about the launch, the Group noted that Wagh Bakri Royale is not just a product but a tribute to the plantations and the people who sustain the legacy of Assam teas. “We set out with the sincere hope that our premium offering will touch the lives of both tea garden workers and consumers alike,” the company shared.

A Premium Tea for Global Connoisseurs

Sanjay Singal, CEO of Wagh Bakri Tea Group, emphasized the importance of debuting their finest blend at WFI: “World Food India provides an unmatched forum to present India’s finest produce to a global audience. Wagh Bakri Royale is crafted for discerning tea connoisseurs and reflects our commitment to elevating the tea-drinking experience while honouring the craftsmanship and heritage behind every cup.”

Initially launched in Gujarat in August, Wagh Bakri Royale has already received an overwhelming response. The Group confirmed that the product will soon be available across top e-commerce and quick-commerce platforms in major metros and mini-metros.

Crafted from the Finest Assam Leaves

Wagh Bakri Royale is made from 100% handpicked leaves sourced from premium Assam tea gardens. Blending high-grown long leaves with robust CTC teas, it delivers superior taste, strength, and a refined character. Representing the pinnacle of Wagh Bakri’s 130-year legacy, Royale sets a new benchmark for premium tea in India.

Showcasing Innovation at World Food India

In addition to launching Royale, Wagh Bakri presented its latest innovations at WFI 2025, including:

• A refreshed product packaging designed for global markets.
• Cutting-edge tea vending solutions.
• The unveiling of the brand’s new corporate identity and vision for the future.

World Food India: A Global Platform

Now in its fourth edition, World Food India has established itself as a premier global event in the food and beverage industry. It celebrates India’s culinary diversity while serving as a key platform for global partnerships and investments in the fast-growing food processing sector.

With the launch of Wagh Bakri Royale at such a prestigious event, the Group has reaffirmed its legacy of excellence and its forward-looking vision to elevate Indian tea onto the global stage.