Wow! Momo Launches India’s First Gluten-Free Momos
In a first-of-its-kind move on the Indian street food scene, Wow! Momo has launched the country’s very first gluten-free momos, crafted with a wholesome blend of quinoa and chickpeas. Designed for health-conscious travellers and gluten-sensitive foodies alike, this innovation brings guilt-free indulgence to your next food trail.
With India’s gluten-free food and beverage market projected to grow at a CAGR of 13.93%, reaching $22.25 million, Wow! Momo’s latest offering couldn’t be more timely. For too long, travellers with dietary restrictions had to skip out on street-style favourites like momos. Now, the brand fills that gap—delivering a protein-rich, flavour-packed twist for those following gluten-free or fitness-driven lifestyles.
According to Sagar Daryani, Co-founder and CEO of Wow! Momo Foods Pvt. Ltd., “We’ve always seen the momo as more than just a product—it’s an emotion rooted in comfort and culture. With this new gluten-free range, we’re expanding who gets to be part of that experience. It’s our way of saying that indulgence should be for everyone, and that innovation should never exclude. As we scale our presence in QSR, this range also aligns perfectly with our larger vision of delivering healthier, smarter, and more inclusive formats.”
To celebrate the launch, Wow! Momo has partnered with celebrity chef Ranveer Brar on a vibrant digital campaign championing the idea that indulgence should be inclusive. Currently available in 11 major metros, the gluten-free momos are also set to make their way into Wow! Momo’s ready-to-eat product range—bringing mindful snacking to every journey.
Chef Ranveer Brar further added, “As a chef, I always say—taste comes first. No matter how healthy or innovative a dish is, if it doesn’t excite your palate, it doesn’t work. That’s what I loved about this campaign. These gluten-free momos from Wow! Momo surprised me— they deliver on flavour, texture, and nostalgia perfectly. The fact that they also include those who usually have to miss out? That’s a win. Great food should never leave anyone out.”
So whether you’re jet-setting across cities or exploring your own neighbourhood, there’s a new guilt-free bite to add to your foodie bucket list.