Wyndham Expands in Germany & Austria with 25 New Hotels

Wyndham Hotels & Resorts has further strengthened its collaboration with Gorgeous Smiling Hotels (GSH) by signing 25 additional properties across Germany and Austria. The expansion, which follows the recent merger of GSH and Aspire Hotel Group, adds nearly 2,500 rooms to Wyndham’s portfolio, reinforcing its presence in some of Europe’s most strategically important markets.

Since its formation in 2016, GSH has become one of Wyndham’s strongest partners in the DACH region, and these new signings mark a significant milestone in the ongoing collaboration.

Prime Locations for Business and Leisure Travellers

The newly signed hotels are located in central cities including Stuttgart, Munich, Hannover, and Vienna, providing guests with easy access to iconic landmarks and cultural experiences.

• Vienna: Guests can explore imperial palaces, historic concert halls, and vibrant city streets.
• Munich: Known for its historic old town, beer gardens, and cultural attractions.
• Stuttgart: Home to automotive museums, arts scenes, and modern business hubs.
• Hannover: Famous for bustling trade fairs, green spaces, and dynamic urban experiences.

Each property aims to offer travellers a well-located base that combines comfort, convenience, and a sense of the local culture, catering to business, leisure, and event-driven travel.

Strategic Growth in the DACH Region

“The DACH region is one of the most dynamic and strategically important markets in Europe, combining strong business hubs, vibrant leisure destinations, and a high volume of international travel. Expanding our partnership with Gorgeous Smiling Hotels allows us to deepen our presence in key cities like Munich, Vienna, and Stuttgart, where demand for high-quality accommodations is growing. This expansion not only strengthens our scale and market leadership but also enhances our ability to deliver exceptional experiences to guests while creating long-term value for partners and investors,” said Dimitris Manikis, President EMEA, Wyndham Hotels & Resorts.

He added, “This expansion not only strengthens our scale and market leadership but also enhances our ability to deliver exceptional experiences to guests while creating long-term value for partners and investors.”

A Partnership Built on Shared Vision

GSH has been a key partner in bringing Wyndham brands, such as Super 8, to Germany, establishing a strong foundation for collaboration. The addition of 25 new hotels further strengthens the partnership, combining local expertise with Wyndham’s global reach to deliver high-quality services, exceptional guest experiences, and sustainable growth.

The expansion highlights Wyndham Hotels & Resorts’ commitment to deepening its footprint across Europe while meeting the evolving demands of international and domestic travellers in Germany, Austria, and Switzerland.