Yuvraj Singh’s FINO Tequila Makes a Powerful India Entry, Setting New Standards of Luxury

FINO Tequila, the ultra-premium artisanal award-winning tequila co-founded by cricket legend Yuvraj Singh and a collective of Indian American entrepreneurs, made its grand India debut at an intimate evening celebration at Koca, Gurugram. The evening brought together India’s cricketing elite, business luminaries and connoisseurs of fine spirits, including Suresh Raina, Yuzvendra Chahal and Mohammad Kaif to witness the arrival of a tequila that is set to redefine luxury drinking in the country.

This isn’t just another tequila launch. It’s a cultural moment. FINO’s entry into India represents the first time a globally crafted, ultra-premium tequila brand with deep Indian entrepreneurial roots has set its sights on transforming how the country experiences and celebrates fine spirits. FINO Tequila uniquely bridges two rich heritages: the authentic Mexican craftsmanship of Jalisco’s highlands and the entrepreneurial spirit of its founders. This fusion creates a brand that honours tequila’s traditional Mexican roots while bringing an Indian perspective to luxury spirits. Alongside the India-first vision, FINO is also shaped by its Indian American co-founders, Vikram Kumar, Paroon Chadha, Sonali Patel, Jana Iyer and Nick Patel, who bring a global lens, world-class expertise and a shared commitment to elevating tequila culture on the international stage. Leading the brand’s India operations is Ayaesha Gooptu, Country Head of FINO Tequila, who brings strategic vision to establish FINO as a frontrunner in the country’s premium spirits landscape.

What sets FINO apart in India’s rapidly evolving spirits market is its uncompromising commitment to craft and authenticity. Every bottle is a testament to time-honoured Mexican craftsmanship meeting modern excellence – 100% blue Weber agave, hand-selected, estate-grown, and transformed through methods perfected over generations. The FINO portfolio represents a complete spectrum of tequila artistry with four distinct expressions: the Blanco offers a crisp, pure experience; the innovative Rosado features a unique blush-pink hue; the Reposado delivers smooth, aromatic complexity, while the Añejo stands as the most luxurious expression with the smoothest finish. Each variant is crafted for discerning palates seeking exceptional quality and memorable experiences. Currently available at premium retail outlets across Haryana, Delhi and Maharashtra, as well as duty-free stores in Delhi, Ahmedabad and Mumbai, FINO will expand into new markets in the coming years.

Reflecting on the launch, Yuvraj Singh, Chief Shot Caller at FINO, shared, “Launching FINO in India is deeply personal to me. The brand represents everything I stand for, resilience, reinvention and rising above challenges. This launch isn’t just about introducing a premium tequila; it’s about bringing a global lifestyle and mindset to Indian audiences, one that celebrates grit, craft and greatness.”

The timing couldn’t be more perfect. India’s spirits landscape is evolving rapidly, with consumers increasingly seeking authentic, craft experiences. FINO founders emphasized this opportunity: “We looked at India and saw a market ready for disruption, ready for elevation, ready for FINO. The Indian consumer today is sophisticated, well-travelled, uncompromising in their pursuit of quality. They’ve embraced premium whisky, rare wines, craft spirits, and now they’re ready for the world’s finest tequila. FINO is entering India with the confidence of a brand that knows it’s offering something genuinely transformative. We believe this is the beginning of India’s tequila renaissance and FINO is ready to lead the charge.”

FINO isn’t merely a product – it is a philosophy. Rooted in the ethos of ‘Failure Is Not an Option,’ it mirrors Yuvraj Singh’s evolution from cricket icon to entrepreneur, creating a personal and aspirational connection with consumers. FINO’s vision for India includes an entire ecosystem of elevated experiences designed to reshape how luxury spirits are celebrated. As India’s premium landscape evolves, FINO enters not to follow, but to lead, proving that for those who refuse to compromise, failure truly is not an option.